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Title Marketing management and strategy Author info Peter Doyle Author Doyle Peter
Issue data Pearson Education ; Harlow , 2002. - xviii, 446 s. : grafy, tab., 25 cm Issue 3rd ed. ISBN 0-273-65150-1 Note Autorský a vecný register. Keywords marketing marketingový manažment - marketing management marketingové stratégie - marketing strategy Language English Country Great Britian systematics 658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 250653 Univerzita Mateja Bela Department of absent lending 247070 Univerzita Mateja Bela Economic reading room Fond MBA In-Library Use Only Title Case Studies in International Marketing Author info Edited by Peter Doyle and Norman A. Hart Author Doyle Peter
Co-authors Hart Norman A.
Issue data William Heinemann ; London , 1984. - vii, 391 s., 24 cm Issue 1st ed. reprinted ISBN 0-434-90370-1 Keywords medzinárodný obchod - international trade marketingové programy Language English Country Great Britian systematics 658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 247300 Univerzita Mateja Bela Economic reading room Fond MBA In-Library Use Only