Search results
Title Strategic Brand Management Subtitle a European Perspective Author info Kevin Lane Keller, Tony Apéria, Mats Georgson Author Keller Kevin Lane
Co-authors Apéria Tony
Georgson Mats
Issue data Harlow : Pearson Education Limited , 2012. - 940 s. : grafy, il., schm., tab., 25 cm Issue 2nd ed. Edition Prentice Hall Finacial Times ISBN 978-0-273-73787-2 Note Bibliogr. odkazy. Reg. Keywords strategický manažment - strategic management marketingový manažment - marketing management Language English Country Great Britian systematics 005 658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 
book
Call number Location Sublocation Umiestnenie Info 331291 Univerzita Mateja Bela Department of tourism In-Library Use Only 340903 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only
