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Title The handbook of marketing research Subtitle uses, misues, and future advances Author info edited by Rajiv Grover, Marco Vriens Another authors Grover Rajiv (Editor)
Vriens Marco (Editor)
Issue data Thousand Oaks, California : Sage Publications , 2006. - xi, 705 s. : il., tab., 27 cm ISBN 978-1-4129-0997-6 Note Bibliografické odkazy. Registre Keywords marketingový výskum - výskum trhu - marketing research - market research marketing Form. Descr. príručky - handbooks Language English Country United States of America systematics 658.8:005.52 658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 379333 Univerzita Mateja Bela Department of economics In-Library Use Only
