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Title Total relationship marketing Subtitle [marketing management, relationship strategy, CRM, and a new dominant logic fot the value-creating network economy] Author info Evert Gummesson Author Gummesson Evert
Issue data Oxfod : Butterworth-Heinemann ; Amsterdam : Elsevier , 2008. - xiv, 376 s. : il., tab., 25 cm Issue 3rd ed. ISBN 978-0-7506-8633-4 Note Bibliogr. odkazy. Register Keywords vzťahový marketing - marketing vzťahov - relationship marketing riadenie vzťahov so zákazníkmi - customer relationship management - CRM Language English Country Great Britian systematics 005 005.346 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 309305 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only