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Title Best practices in marketing and their impact on quality of life Author info ed. Helena Alves, José Luis Vásquez Another authors Alves Helena (Editor)
Vásquez José Luis (Editor)
Issue data Dordrecht : Springer Netherlands , 2013. - XIV, 260 p. Issue 1. vyd. ISBN 978-94-007-5877-3 ISSN 2213-994X Language English Country Netherlands Public work category FAI Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (2) - PUBLIKAČNÁ ČINNOSŤ Title Best practices in marketing and their impact on quality of life Author info Helena Alves, José Luis Vásquez (eds.) Another authors Alves Helena (Editor)
Vázquez José Luis (Editor)
Issue data Dordrecht : Springer , c2013. - xiv; 260 s. : gr., obr., sch., tab. Issue [1st ed.] Edition Applying quality of life research: Best practices ISBN 978-94-007-5877-3 ISSN 2213-994X Note Bibliografické odkazy. Register Keywords marketing marketingové stratégie - marketing strategy kvalita života - quality of life Language English Country Netherlands systematics 339.138-021.465 658.8:005 316.728 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 4, currently available 0, at library only 4 Call number Location Sublocation Umiestnenie Info 351928 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 351929 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 351930 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 351931 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only Title Relationship marketing in the local authority Par.title Marketing vzťahov v miestnej samospráve Author info Katarína Petríková, Anna Vaňová Author Vitálišová Katarína 1985- (50%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja
Co-authors Vaňová Anna 1965- (50%)
Source document Best practices in marketing and their impact on quality of life. S. 135-153 [1,15 AH]. - Dordrecht : Springer Netherlands, 2013 / Alves Helena ; Vásquez José Luis Keywords vzťahový marketing - marketing vzťahov - relationship marketing local authorities miestna samospráva - miestne samosprávy - local government občania - citizens Language English Country Germany systematics 339.138 Public work category AEC No. of Archival Copy 27008 Repercussion category GONDASOVÁ, Lydia - MURRAY SVIDROŇOVÁ, Mária. Participatory budgeting as an innovation in local public services delivery : the Slovak case. In 20th international conference on current trends in public sector research, Šlapanice, 21st-22nd January 2016. Brno : Masaryk University, 2016. ISBN 978-80-210-8082-9, pp. 248-256.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ Title Communicating town Par.title Komunikujúce mesto Author info Anna Vaňová, Alica Božíková, Miroslav Foret Author Vaňová Anna 1965- (34%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja
Co-authors Božíková Alica 1964- (33%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja
Foret Miroslav 1946- (33%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja
Source document Best practices in marketing and their impact on quality of life. S. 63-78 [1,02 AH]. - Dordrecht : Springer Netherlands, 2013 / Alves Helena ; Vásquez José Luis Keywords marketing marketingová komunikácia - communication in marketing - marketing communication spokojnosť - contentment reklama a propagácia - advertising and promotion satisfaction Language English Country Germany systematics 339.138 Public work category AEC No. of Archival Copy 27009 Repercussion category ISABEL SANCHEZ-HERNANDEZ, Maria - AGUILAR-YUSTE, Manuel - JOSE MALDONADO-BRIEGAS, Juan - SECO-GONZALEZ, Jesus - BARRIUSO-IGLESIAS, Cristina - MERCEDES GALAN-LADERO, Maria. Modelling municipal social responsibility : a pilot study in the region of extremadura (Spain). In Sustainability. ISSN 2071-1050, 2020, vol. 12, no. 17.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ