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  1. 1.Global Marketing Management

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    TitleGlobal Marketing Management
    Author infoMasaaki Kotabe, Kristiaan Helsen
    Author Kotabe Masaaki
    Co-authors Helsen Kristiaan
    Issue dataNew York : John Wiley & Sons , 2000. - 739 s.
    Issue2nd ed.
    ISBN0-471-37289-7
    Keywords medzinárodný marketing - international marketing   medzinárodný manažment - international management  
    LanguageEnglish
    CountryUnited States of America
    systematics 658.8:339.564
    339.5
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
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    Call numberLocationSublocationUmiestnenieInfo
    22426Univerzita Mateja BelaDepartment of corporate economics and managementIn-Library Use Only


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