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Title Relationship marketing Subtitle exploring relational strategies in marketing Author info John Egan Author Egan John
Issue data Harlow : Pearson Education , 2008. - xxi, 311 s. : il., 25 cm Issue 3rd ed. ISBN 978-0-273-71319-7 Note Glossary. - Bibliogr. odkazy. Register Keywords vzťahy so zákazníkmi - customer relations predaj - selling vzťahový marketing - marketing vzťahov - relationship marketing obchodné spoločnosti - business companies - trading companies korporácie - corporations Language English Country Great Britian systematics 005.42 339.138 347.72 658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 309303 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only