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Title Global Marketing Author info Warren J. Keegan, Mark C. Green Author Keegan Warren J.
Co-authors Green Mark C.
Issue data Harlow : Pearson Education Limited , 2013. - 592 s. : il., 28 cm Issue 7th ed. Edition Global edition ISBN 978-0-273-76671-1, 0-273-76671-6, Note Register Keywords globálny marketing konkurenčné výhody - konkurenčná výhoda - competitive advantages global marketing competitive advantages Language English Country Great Britian systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 6, currently available 4, at library only 2 
book
Call number Location Sublocation Umiestnenie Info 334315 Univerzita Mateja Bela Economic reading room In-Library Use Only 336719 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 336720 Univerzita Mateja Bela Department of absent lending 336721 Univerzita Mateja Bela Department of absent lending 336722 Univerzita Mateja Bela Department of absent lending 336723 Univerzita Mateja Bela Department of absent lending Title Global marketing Subtitle global edition Author info Warren J. Keegan, Mark C. Green Author Keegan Warren J.
Co-authors Green Mark C.
Issue data Upper Saddle River, USA : Pearson Education , c2011. - 621 s. : il., tab., 28 cm Issue 6th ed. ISBN 978-0-13-704268-5 Note Bibliogr. odkazy. Reg. Keywords export marketing strategický marketing - strategic marketing Language English Country United States of America systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 8, currently available 7, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 318010 Univerzita Mateja Bela Economic reading room In-Library Use Only 318011 Univerzita Mateja Bela Department of absent lending 318012 Univerzita Mateja Bela Department of absent lending 318013 Univerzita Mateja Bela Department of absent lending 318014 Univerzita Mateja Bela Department of absent lending 318015 Univerzita Mateja Bela Department of absent lending 318016 Univerzita Mateja Bela Department of absent lending 318017 Univerzita Mateja Bela Department of absent lending Title Marketing Subtitle Strong in Theory Powerful in Practice Author info Warren Keegan, Sandra Moriarty, Tom Duncan Author Keegan Warren J.
Co-authors Moriarty Sandra
Duncan Tom
Issue data Engelwood Cliffs : Prentice-Hall , c1992. - xxiv, 854 s. : il., 27 cm Issue [1st ed.] ISBN 0-13-719741-1 Note strany s rôznym číslovaním. - annotated Instructor's edition. - Register Keywords marketing vysokoškolské učebnice - učebnice vysokých škôl Language English Country United States of America systematics 339.138(075.8) Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 262600 Univerzita Mateja Bela Economic reading room In-Library Use Only
