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Title Customer relationship management Subtitle concept, strategy, and tools Author info V. Kumar, Werner Reinartz Author Kumar V.
Co-authors Reinartz Werner
Issue data Berlin, Germany : Springer , 2018. - xxv, 411 s. : il., tab., 26 cm Issue 3rd ed. Edition Springer texts in business and economics , 2192-4333 ISBN 978-3-662-55380-0 Note Bibliografické odkazy. Register Keywords riadenie vzťahov so zákazníkmi - customer relationship management - CRM podnikanie - business - entrepreneurship vodcovstvo - líderstvo - vedenie - riadiaca práca - leadership Form. Descr. kolektívne monografie - collective monographies Language English Country Germany systematics 005.346 658.114 316.46 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 
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Call number Location Sublocation Umiestnenie Info 376681 Univerzita Mateja Bela Department of tourism In-Library Use Only 383297 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Statistical Methods in Customer Relationship Management Author info V. Kumar, J. Andrew Petersen Author Kumar V.
Co-authors Petersen J. Andrew
Issue data West Sussex : John Wiley & Sons , 2012. - 272 s. : gr., tab., 24 cm Issue [1st ed.] ISBN 978-1-119-99320-9 Note Bibliografické odkazy. Register Keywords riadenie vzťahov so zákazníkmi - customer relationship management - CRM štatistické metódy - statistical methods manažment - management Language English Country Great Britian systematics 005 005.346 659.113.25 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 335977 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only
