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Title Strategic Marketing Channel Management Author info Donald J. Bowersox, M. Bixby Cooper Author Bowersox Donald J.
Co-authors Cooper M. Bixby
Issue data New York : McGraw-Hill , c1992. - xix, 488 s. : il., 24 cm Issue [1st ed.] ISBN 0-07-006757-0 Note Bibliografické odkazy. Register Keywords strategický marketing - strategic marketing manažment - management Language English Country United States of America systematics 339.5 005 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 262585 Univerzita Mateja Bela Economic reading room In-Library Use Only