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Publisher = "National School of Political Studies and Public Administration"
Title Places marketing as a tool of territorial development and its application in the Liptov region in Slovak Republic Par.title Marketing územia ako nástroj rozvoja územia a jeho aplikácia v regióne Liptov v Slovenskej republike Author info Anna Vaňová, Kamila Borseková, Katarína Petríková Author Vaňová Anna 1965- (30%) UMBEF07 - Katedra regionálneho rozvoja a verejnej správy
Co-authors Borseková Kamila 1984- (35%) UMBEF07 - Katedra regionálneho rozvoja a verejnej správy
Vitálišová Katarína 1985- (35%) UMBEF07 - Katedra regionálneho rozvoja a verejnej správy
Source document Regulation and best practices in public and nonprofit marketing : 9th international congress of the international association on public and nonprofit marketing, Bucharest, 10-11 June 2010. Pp. 313-322. - Bukurešť : National School of Political Studies and Public Administration, 2010 Keywords marketing územia - territory marketing marketingový mix - marketing mix strategické marketingové plánovanie - strategic marketing planning marketing miesta - place marketing Headings Geogr. Liptov (Slovensko : oblasť) Language English Country Romania systematics 334 Annotation The main idea of the paper is to characterize the concept of places marketing in Slovakia. At first, we define the basic terms of places marketing, marketing mix, and the role of marketing in the territorial development. Then we present one of the best practices in Slovakia the use of tools of places marketing in the region Liptov. The second part of the work is aimed at the partnership and participation as a base principle of the marketing strategic planning based on the findings of our investigation in the local municipalities in Slovak republic in 2009. Public work category AFC No. of Archival Copy 15792 Repercussion category KOLOŠTA, Stanislav. Urban spatial structures, evolution of cities and urban population. In Studia universitatis "Vasile Goldis" Arad : seria Stiinte Economice. ISSN 1584-2339, 2011, roč. 21, č. 1, s. 34-43.
COLE, David. Nostalgic sentiment vs. modernity in rural development. In Pour une Europe forte, renover les structures economiques, entrepreneuriales, politiques, territoriales et educatives : Banská Bystrica, 10th-11st September 2015. Praha : Wolters Kluwer, 2016. ISBN 978-80-7552-291-7, pp. 214-225.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
unrecognised
Title Importance of partnership and cooperation for territorial development Par.title Dôležitosť partnerstva a spolupráce v rozvoji územia Author info Anna Vaňová, Kamila Borseková, Miroslav Foret Author Vaňová Anna 1965- (35%) UMBEF07 - Katedra regionálneho rozvoja a verejnej správy
Co-authors Borseková Kamila 1984- (35%) UMBEF07 - Katedra regionálneho rozvoja a verejnej správy
Foret Miroslav 1946- (30%)
Source document Regulation and best practices in public and nonprofit marketing : 9th international congress of the international association on public and nonprofit marketing, Bucharest, 10-11 June 2010. Pp. 279-285. - Bukurešť : National School of Political Studies and Public Administration, 2010 Note Vyšlo aj v časopise: Theoretical and applied economics. ISSN 1841-8678, 2010, vol. 17, no. 10 (551), pp. 73-82. Keywords partnerstvá miestna samospráva - miestne samosprávy - local government marketingový výskum - výskum trhu - marketing research - market research propagácia vzťahový marketing - marketing vzťahov - relationship marketing partnerstvo - partnership Language English Country Romania systematics 332 Annotation Partnership of public and private sector should contribute by solving problems in local or regional self-governments. By using methods and tools of places marketing and relationships marketing is possible to increase synergy effect of activities. Through marketing methods and tools, especially marketing research, market segmentation and marketing promotion is possible to find out, analyze and publish opinions, needs and imagines of local public citizens, entrepreneurs, investors, organizations and local self-government. Then it is advisable to find optimal way of partnership realization of impletion public needs and self-government duties in the interest of providing local development. According to importance of partnership and cooperation between various sectors by territorial development, authorities of Slovak and Czech public and non-profit marketing association settle on common project. The keystone and plans are presented the text. Public work category AFC No. of Archival Copy 15790 Repercussion category FLAŠKA, Filip - PETRÍKOVÁ, Katarína. Vzdelávanie v miestnej samospráve na príklade Slovenskej a Českej republiky. In Veřejná správa jako významný faktor rozvoje regionu : sborník z konference, Jihlava, 31. května 2012. Jihlava : Vysoká škola polytechnická, 2012. ISBN 978-80-87035-60-3, s. 55-65.
PASCARIU, Simona Monica. Effective local partnerships: strategy, roles and challenges : (a perspective based on the Romanian experience). In New paradigm in action - on successful partnerships. Warsaw : Ministry of regional development, 2013. ISBN 978-83-7610-432-4, s. 98-115.
KINA, Ewelina - PRZYGODZKI, Zbigniew. Social capital in fostering the creativity of a city. Assessment of the role of social networking sites in the diffusion of knowledge in a city. In Economics & management 2013 : medzinárodná konferencia mladých vedcov 2013, 21-23 november 2013 [online]. Lviv : Vidavnitstvo Lvіvskoi polіtehnіki, 2013, pp. 94-99 [cit. 2015-06-11]. Dostupné na: http://ena.lp.edu.ua:8080/bitstream/ntb/27027/1/040-094-099.pdf
NEDELOVÁ, Gabriela - TUSCHLOVÁ, Miroslava - URAMOVÁ, Mária. Unpaid work and its importance in the socioeconomic development. In Unpaid work : international scientific conference, Gierłoż, 29th-30th May 2014 [CD-ROM]. Olsztyn : University of Warmia and Mazury, 2014. ISBN 978-0-9889930-0-6, pp. 2-13.
PRZYGODZKI, Zbigniew - KINA, Ewelina. Virtual community for a creative city. In Quaestiones geographicae. ISSN 0137-477X, 2015, vol. 34, no. 2, pp. 65-73.
DE VRIES, Henk J. - GO, Frank M. - ALPE, Sophie A. The necessity for a local level of gastronomic tourism standardization : the case of Torino's city branding. In Modeling innovation sustainability and technologies : economic and policy perspectives. ISSN 2198-7246, 2018, pp. 205-221.
ZANIRATO, Silvia Helena - TOMAZZONI, Edegar Luis. Patrimonio, turismo y transfiguraciones en las relaciones identidarias : El Pelourinho (Salvador - Bahia) y Porto Rico (Paraná), Brasil. In Estudios y perspectivas en turismo [online]. 2015, vol. 24, no. 2, pp. 222-243 [cit. 2019-05-03]. ISSN 1851-1732. Dostupné na: https://www.estudiosenturismo.com.ar/PDF/V24/N02/v24n2a03.pdf
SAVENKOVA, S. Evropejškyj dosvid vykorystannja marketyngovych technologij u dijaľnosti organiv miscsevogo samovrjaduvannja. In Efektivnisť deržavnogo upravlinnja. ISSN 2070-4011, 2012, no. 32, s. 365-374.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Regulation and best practices in public and nonprofit marketing Subtitle 9th international congress of the international association on public and nonprofit marketing, Bucharest, 10-11 June 2010 Issue data Bukurešť : National School of Political Studies and Public Administration , 2010 Issue 1. vyd. ISBN 978-973-709-514-5 Language English Country Romania Public work category FAI Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (2) - PUBLIKAČNÁ ČINNOSŤ 
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