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Title National image & competitive advantage Subtitle the theory and practice of place branding Author info Eugene D. Jaffe, Israel D. Nebenzahl Author Jaffe Eugene D.
Co-authors Nebenzahl Israel D.
Issue data [Kodaň] : Copenhagen Business School Press , c2006. - 237 s. : il., 23 cm Issue [1st ed.] ISBN 87-630-0172-1 Note Bibliogr. s. [207]-234. Reg. Additional Variant Titles National image and competitive advantage Keywords place branding konkurenčné výhody - konkurenčná výhoda - competitive advantages competitive advantages Language English Country Denmark systematics 339.137 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 328335 Univerzita Mateja Bela Department of tourism In-Library Use Only