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Title Reklama, propagace a marketingová komunikace Author info Kenneth E. Clow, Donald Baack; [překlad Vladimír Paulíny] Author Clow Kenneth E.
Co-authors Baack Donald
Another authors Paulíny Vladimír (Translator)
Issue data Brno : Computer Press , 2008. - xx, 484 s. : il., 30 cm Issue 1. vyd. ISBN 978-80-251-1769-9 Note Bibliografické odkazy. Registre Keywords marketingová komunikácia - communication in marketing - marketing communication reklama a propagácia - advertising and promotion integrovaná marketingová komunikácia - integrated marketing communication integrated marketing communication Form. Descr. príručky - handbooks Language Czech Country Czech Republic systematics 659.1 658.8:316.77 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 
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Call number Location Sublocation Umiestnenie Info 310137 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 374065 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Brand management Subtitle budování značky od vize k cíli Author info David Taylor Author Taylor David
Another authors Paulíny Vladimír (Translator)
Issue data Brno : Computer Press , 2007. - 226 s. : il., 24 cm Issue 1. vyd. Edition business books , Praxe manažera ISBN 978-80-251-1818-4 Note Obalový podnázov: řízení značky. - Register Keywords riadenie značky - brand management obchodné značky - brand names products - brand names - commercial brands - trademarks marketingový manažment - marketing management Language Czech Country Czech Republic systematics 658.626 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 310145 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only Title Marketing Subtitle očima světových marketing manažerů Author info Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart; překlad Vladimír Paulíny Author Solomon Michael R.
Co-authors Marshall Greg W.
Another authors Stuart Elnora W. (Author)
Paulíny Vladimír (Translator)
Issue data Brno : Computer Press , 2006. - 572 s. : grafy, obr., schémy, tab., 29 cm Issue 1. vyd. ISBN 80-251-1273-X Note Register. Keywords marketing strategické plánovanie - strategic planning marketingová komunikácia - communication in marketing - marketing communication riadenie predaja Language Czech Country Czech Republic systematics 339.138 339.187 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 288911 Univerzita Mateja Bela Economic reading room In-Library Use Only 288912 Univerzita Mateja Bela Department of absent lending Title Gemba Kaizen Author info Masaaki Imai; preklad Vladimír Paulíny Author Imai Masaaki
Another authors Paulíny Vladimír (Translator)
Issue data Brno : Computer Press , 2005. - 313 s., 23 cm Issue 1. vyd. Edition business books ISBN 80-251-0850-3 Note Register Keywords manažment - management manažérstvo kvality - manažment kvality - quality management organizačné zmeny - organizational changes Language Czech Country Czech Republic systematics 005.591.4 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 257818 Univerzita Mateja Bela Economic reading room In-Library Use Only
