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Title Segmentation strategies for hospitality managers Subtitle target marketing for competitive advantage Author info Ronald M. Morrit Author Morritt Ronald M.
Issue data Binghamton : The Haworth Information Press , c2007. - xii, 236 s. : tab., 21 cm Issue [1st ed.] ISBN 978-0-7890-2217-2 Note Register Keywords hotelový manažment - hotel management marketing predaja cestovný ruch - turizmus - tourism marketing sales Language English Country United States of America systematics 005:647 339.138 728.5 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 
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Call number Location Sublocation Umiestnenie Info 289824 Univerzita Mateja Bela Department of tourism In-Library Use Only 351932 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only
