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Title Place marketing and branding Subtitle success factors and best practices Author info Seppo Rainisto Author Rainisto Seppo K.
Issue data Saarbrücken : LAP LAMBERT Academic Publishing , 2009. - 146 s. : obr., 22 cm Issue [1st ed.] ISBN 978-3-8383-1846-2 Note Bibliografia s. 124-137 Keywords marketing miesta - place marketing marketing Language English Country Germany systematics 339.138 339.146.4 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 341554 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only Title How to brand nations, cities and destinations Subtitle a planning book for place branding Author info Teemu Moilanen, Seppo Rainisto Author Moilanen Teemu
Co-authors Rainisto Seppo K.
Issue data Basingstoke, UK : Palgrave Macmillan , c2009. - 202 s. : il., tab., 24 cm Issue [1. vyd.] ISBN 978-0-230-22092-8 Note Bibliografia s. 189-196. Reg. Keywords marketing územia - territory marketing riadenie značky - brand management marketing miesta - place marketing Language English Country Great Britian systematics 658.626 910.688 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 book
Call number Location Sublocation Umiestnenie Info 323737 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 328324 Univerzita Mateja Bela Department of tourism In-Library Use Only