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Title Global Marketing Management Subtitle changes, new challenges, and strategies Author info Kiefer Lee, Steve Carter Author Lee Kiefer
Co-authors Carter Steve
Issue data Oxford : Oxford University Press , 2012. - 578 s. : fotogr., il., tab., 27 cm Issue 3rd ed. ISBN 978-0-19-960970-3 Note Bibliogr. odkazy. Register Keywords strategický manažment - strategic management marketingové plánovanie - marketing planning marketingový manažment - marketing management Language English Country Great Britian systematics 005 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 333841 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only
