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  1. TitleThe competitive advantage of enterprises from the customer perspective
    Author infoVanda Maráková ... [et al.]
    Author Maráková Vanda 1976- (60%) UMBEF01 - Katedra cestovného ruchu
    Co-authors Wolak-Tuzimek Anna (10%)
    Lament Marzanna (10%)
    Dzúriková Lenka 1993- (20%) UMBEF01 - Katedra cestovného ruchu
    Source document E+M Ekonomie a Management. Roč. 26, č. 3 (2023), s. 158-175. - Liberec : Technická univerzita v Liberci, 2023
    Keywords konkurencieschopnosť - competitiveness   konkurenčné výhody - konkurenčná výhoda - competitive advantages   podniky - business enterprises   zákazníci - customers   faktorová analýza  
    Form. Descr.články - journal articles
    LanguageEnglish
    CountryCzech Republic
    AnnotationThe ability to achieve and maintain a competitive advantage in the long term is one of the most valuable abilities of a company in the modern economy. Companies strive to achieve a competitive advantage in order to be recognised by customers, which is expected to lead to increased revenues and profits. It is important to choose factors serving to achieve a competitive advantage. More desirable are factors that are difficult to copy by competitors and adapted to the opinions and needs of consumers. The aim of the article is to identify the sources of competitive advantage of enterprises in the opinion of consumers from Slovakia and Poland. The article analyses the literature on the subject and uses the methods of descriptive statistics and exploratory factor analysis (EFA). The analysis of the results is based on surveys conducted on a group of consumers from Slovakia and Poland using statistical software. A questionnaire assesses the importance of competitive factors utilised by companies. The obtained results confirm that quality is an important source of competitive advantage and country is a variable differentiating the selection of sources of competitive advantage. The research contributes to the ongoing scientific discussion, more specifically taking into account the consumer focus. To summarise, gaining a competitive advantage is a complex task influenced by a number of factors. To a large extent, they are related to the capacity for innovation, to the resources possessed, including human capital, and to the ability to respond to market needs and the use of marketing tools. The research contributes to the development of theories in the field of enterprise competitiveness, and its results can serve as recommendations for enterprise managers to identify the key sources of enterprises’ competitive advantage
    URLLink na plný text
    Public work category ADM
    No. of Archival Copy53453
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    ReferencesPERIODIKÁ-Súborný záznam periodika
  2. TitleBridging the gap between the country and the factors of competitiveness of enterprises
    Author infoVanda Maráková ... [et al.]
    Author Maráková Vanda 1976- (80%) UMBEF01 - Katedra cestovného ruchu
    Co-authors Wolak-Tuzimek Anna (7%)
    Lament Marzanna (7%)
    Tučková Zuzana (6%)
    Source document Journal of Competitiveness : scientific journal from the field of management and economics. Roč. 15, č. 4 (2023), s. 214-232. - Zlín : Univerzita Tomáše Bati ve Zlíně, 2023
    Keywords konkurencieschopnosť - competitiveness   podniky - business enterprises   zákazníci - customers   správanie sa zákazníkov  
    Form. Descr.články - journal articles
    LanguageEnglish
    CountryCzech Republic
    AnnotationEnterprises desiring to be competitive have to continuously improve and react to the current trends. It isimportant, therefore, to know consumers’ opinions and needs to remain competitive, especially as consumers’ behaviour arises from a range of factors and conditions, both macro and microeconomic. Revenue and the prices of consumer goods, undoubtedly the key determinants that have a direct impact on consumer conduct, decide the market demand, and supply determines the real framework of consumption. Geographical, natural, civilisational, and cultural conditions are among the factors affecting consumers’ decisions, influencing consumers’ cultural preferences on the one hand and having an impact on consumer behaviour, on the other hand. This paper identifies the factors of enterprise competitiveness in the opinions of Czech, Slovak and Polish consumers. Specialist literature is reviewed, and descriptive statistical methods and exploratory factor analysis (EFA) are applied. The results are analysed on the basis of a survey of a consumer group using STATISTICA 13.0 software. The survey questionnaire relates to an assessment of significance of competitiveness factors used by enterprises. The research carried out can influence the development of theories of business competitiveness, and the results obtained can provide guidance to managers on the selection of key factors of enterprise competitiveness.
    URLLink na plný text
    Public work category ADC
    No. of Archival Copy53851
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    ReferencesPERIODIKÁ-Súborný záznam periodika
  3. TitleCustomer relationship management in hotel practice in Slovakia
    Author infoAlica Albertová, Ľubica Šebová
    Author Albertová Alica 1995- (50%) UMBEF01 - Katedra cestovného ruchu
    Co-authors Šebová Ľubica 1978- (50%) UMBEF01 - Katedra cestovného ruchu
    Source document Scientia Iuventa 2021 : book of extended abstracts from the international scientific conference of doctoral students and young scientists. Pp. 8-10. - Banská Bystrica : Občianske združenie Ekonómia, 2021 / Cisková Petra 1994- ; Dobrotová Lucia 1987- ; Smutný Filip 1995- ; Scientia Iuventa 2021 international scientific conference of doctoral students and young scientists
    Keywords cestovný ruch - turizmus - tourism   adaptívny manažment - adaptive management   zákazníci - customers   riadenie vzťahov so zákazníkmi - customer relationship management - CRM   hotely - hotels  
    Headings Geogr. Slovensko
    Form. Descr.abstrakty - abstracts
    LanguageEnglish
    CountrySlovak Republic
    URL Link na zdrojový dokument
    Public work category AFH
    No. of Archival Copy50289
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
  4. TitleThe (dis)satisfaction of customers with Slovak state railways company services: a challenge for management of changes?
    Par.title(Ne)spokojnosť zákazníkov so službami slovenských štátnych železníc: výzva pre riadenie zmien?
    Author infoBoris Karas, Jana Marasová, Marián Šuplata
    Author Karas Boris (34%)
    Co-authors Marasová Jana 1959- (33%) UMBEF02 - Katedra ekonómie
    Šuplata Marian 1976- (33%) UMBEF02 - Katedra ekonómie
    Source document Analýza príčin bankrotu malých a stredných podnikov na Slovensku : zborník vedeckých príspevkov z riešenia projektu VEGA č. 1/0468/18. S. 185-199. - Banská Bystrica : Ekonomická fakulta Univerzity Mateja Bela, 2021 / Ďaďo Jaroslav 1954- ; Hvolková Lenka 1986- ; Ďaďo Jaroslav 1954- ; Elexa Ľuboš 1980- ; Knapková Miroslava 1978- ; Malá Denisa 1976- ; Musová Zdenka 1971- ; Šuplata Marian 1976- ; Táborecká Petrovičová Janka 1979- ; Vinczeová Miroslava 1971-
    Keywords manažment - management   zákazníci - customers   železnice - railroads - railways  
    Headings Geogr. Slovensko
    Form. Descr.príspevky v zborníku - proceedings papers
    LanguageEnglish
    CountrySlovak Republic
    Public work category AED
    No. of Archival Copy49619
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    document on cd/dvd

    document on cd/dvd

  5. TitleMcDonald, M., Newman, M.: 100 Practical Ways to Improve Customer Experience
    Par.titleSto praktických spôsobov ako zlepšiť zákaznícku skúsenosť
    Author infoAlica Albertová
    Author Albertová Alica 1995- (100%) UMBEF01 - Katedra cestovného ruchu
    Source document Ekonomická revue cestovného ruchu : recenzovaný vedecký časopis Ekonomickej fakulty Univerzity Mateja Bela v Banskej Bystrici. Roč. 53, č. 1 (2020), s. 59-61. - Banská Bystrica : Univerzita Mateja Bela, Ekonomická fakulta, 2020
    Review document100 Practical Ways to Improve Customer Experience / M. McDonald, M. Newman : Kogan Page. - London, 2018
    Keywords podniky - business enterprises   vzťahy so zákazníkmi - customer relations   efektívne riadenie   zákazníci - customers  
    Form. Descr.recenzie - reviews
    LanguageSlovak
    CountrySlovak Republic
    Public work category EDI
    No. of Archival Copy47941
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    ReferencesPERIODIKÁ-Súborný záznam periodika
    unrecognised

    unrecognised

  6. TitleSocial networking robot and its potential impact on society
    Author infoAnton Lisnik, Jana Janičková
    Author Lisnik Anton (50%)
    Co-authors Janičková Jana 1977- (50%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
    Source document Podniková revue : vedecký časopis Podnikovohospodárskej fakulty Ekonomickej univerzity v Bratislave so sídlom v Košiciach. Roč. 18, č. 42 (2019), s. 28-34. - Košice : Ekonomická univerzita, Podnikovohospodárska fakulta, 2019
    Keywords sociálne siete - social networks   roboty - robots   využívanie   zákazníci - customers   komunikácia - communication  
    Form. Descr.články - journal articles
    LanguageEnglish
    CountrySlovak Republic
    AnnotationPossible impact on the economic behavior of group members and their impact on society.
    URLLink na zdrojový dokument
    Public work category ADF
    No. of Archival Copy48517
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
  7. TitleUsing the concept of SoLoMo marketing in digital environment to increase brand awareness and communication with customers
    Author infoPavol Križo, Karol Čarnogurský, Mária Sirotiaková
    Author Križo Pavol (35%)
    Co-authors Čarnogurský Karol (35%)
    Sirotiaková Mária 1960- (30%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
    Source document Knowledge Management in Organizations : communications in computer and information science : proceedings of 13th international conference KMO 2018, Žilina, August 6-10, 2018. S. 551-561. - Ham : Springer Verlag, 2018 ; Knowledge management in Organizations international conference KMO 2018
    Keywords zákazníci - customers   digitálny marketing - digital marketing   Facebook   mobile   online marketing   digital environment  
    LanguageEnglish
    CountrySlovak Republic
    systematics 005
    Annotation© 2018, Springer Nature Switzerland AG. In today’s digital age, businesses are doing a lot of their activities online. The internet always brings new possibilities in every area and the area of integrated marketing communication is one of the most developing fields. An important role is played by social media with links to user geolocation and mobile devices, i.e. mobile marketing. These marketing techniques are based on attracting attention to the brand, product, or particular business. The aim of this paper is to examine and point out the effect of ads on Facebook’s social network using mobile marketing tools. The data were obtained with the conducted survey and the internal documents of the selected company. The results confirmed the premise that using the latest marketing communications in the digital environment greatly increases brand awareness and geolocation. The target is therefore to create user-friendly content and get its attention. Such a way of integrated marketing commun
    Public work category AFD
    No. of Archival Copy43437
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
  8. TitleHodnotenie atraktivity zákazníkov ako východisko kategorizácie do skupiny kľúčových zákazníkov
    Par.titleEvaluating the attractiveness of customers as the prerequisite to ranking them among the key account group
    Author infoEva Poliačiková, Zdenka Musová, Martina Minárová
    Author Poliačiková Eva 1960- (34%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Co-authors Musová Zdenka 1971- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Minárová Martina 1973- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Source document Aktuálne problémy podnikovej sféry 2018 : zborník vedeckých prác. S. 879-886. - Bratislava : Vydavateľstvo Ekonóm, 2018 / Fetisovová Elena ; Tršťanská Alena ; Aktuálne problémy podnikovej sféry 2018 medzinárodná vedecká konferencia
    Keywords zákazníci - customers   databázy - databases   atraktivita zákazníkov - customer attractiveness   kvalita - quality  
    Form. Descr.príspevky v zborníku - proceedings papers
    LanguageSlovak
    CountrySlovak Republic
    systematics 334
    Public work category AFD
    No. of Archival Copy44506
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    unrecognised

    unrecognised

  9. TitleBuilding customer loyalty in rural destinations as a pre-condition of sustainable competitiveness
    Author infoKateřina Ryglová ... [et al.]
    Author Ryglová Kateřina (25%)
    Co-authors Rašovská Ida (25%)
    Šácha Jakub (25%)
    Maráková Vanda 1976- (25%) UMBEF01 - Katedra cestovného ruchu
    Source document Sustainability. Vol. 10, no. 4 (2018), pp. 1-11. - Basel : Multidisciplinary Digital Publishing Institute, 2018
    Keywords destinations   zákazníci - customers   lojalita - loyalty   udržateľný cestovný ruch - trvalo udržateľný cestovný ruch - sustainable tourism   rozvoj cestovného ruchu - tourism development   konkurencieschopnosť - competitiveness   structural models  
    LanguageEnglish
    CountrySwitzerland
    systematics 33
    URL Link na plný text
    Public work category ADC
    No. of Archival Copy42155
    Repercussion category KRŠÁK, Branislav - SIDOR, Csaba - ŠTRBA, Ľubomír. The relevance of data on visitors in geotourism development. In Conference on public recreation and landscape protection - with nature hand in hand, Křtiny, 02nd-04th May 2018. Brno : Mendel University in Brno, 2018. ISBN 978-80-7509-550-3, pp. 378-382.
    ESMENE, Shukru - LEYSHON, Michael. The role of rural heterogeneity in knowledge mobilisation and sociotechnical transitions : reflections from a study on electric vehicles as an alternative technology for Cornwall, UK. In European countryside. ISSN 1803-8417, 2019, vol. 11, no. 4, pp. 661-671.
    TASSAWA, Comtas - BANJONGPRASERT, Jantima. An investigation of international tourists on tourists satisfation, tourist experience and destination loyalty. In Humanities, arts and social sciences studies. ISSN 2360-0079, 2019, vol. 19, no. 3, pp. 649-674.
    LOPEZ-SANZ, Jose Maria - PENELAS-LEGUIA, Azucena - GUTIERREZ-RODRIGUEZ, Pablo - CUESTA-VALINO, Pedro. Sustainable development and consumer behavior in rural tourism - the importance of image and loyalty for host communities. In Sustainability. ISSN 2071-1050, 2021, vol. 13, no. 9.
    AN, Wookhyun - ALARCON, Silverio. How can rural tourism be sustainable? A systematic review. In Sustainability. ISSN 2071-1050, 2020, vol. 12, no. 18, art. no. 7758.
    MAGDALENA SOLIS-RADILLA, Maria - HERNANDEZ-LOBATO, Lucio - JOSE CALLARISA-FIOL, Luis - PASTOR-DURAN, Hector T. The importance of sustainability in the loyalty to a tourist destination through the management of expectations and experiences. In Sustainability. ISSN 2071-1050, 2019, vol. 11, no. 15, art. no. 4132, pp. 1-23.
    VOJTKO, Viktor - STUMPF, Petr - RASOVSKA, Ida - MCGRATH, Richard - RYGLOVA, Katerina. Removing uncontrollable factors in benchmarking tourism destination satisfaction. In Journal of travel research. ISSN 0047-2875, 2022, vol. 61, no. 1, pp. 136-149.
    GARCIA-ALMEDIA, Desiderio J. - GARTNER, William C. A model of competitiveness in intangible cultural heritage tourism destinations from the knowledge-based view. In Acta turistica. ISSN 0353-4316, 2021, vol. 33, no. 1, pp. 7-37.
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    ReferencesPERIODIKÁ-Súborný záznam periodika
    unrecognised

    unrecognised

  10. TitlePredpoklady úspechu ponuky zeleného produktu na Slovensku
    Author infoMalá Denisa, Sedliačiková Mariana
    Author Malá Denisa 1976- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Co-authors Sedliačiková Mariana (50%)
    Source document In Store Slovakia : odborný časopis pre výrobu a maloobchod. Roč. 16, č. 4 (2018), s. 18-19. - Bratislava : Nautilus DJ, 2018
    Keywords zelené produkty - green products   zákazníci - customers   životné prostredie - environment   produktové inovácie - product innovations  
    LanguageSlovak
    CountrySlovak Republic
    systematics 33
    Public work category BDF
    No. of Archival Copy42715
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    ReferencesPERIODIKÁ-Súborný záznam periodika
    unrecognised

    unrecognised


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