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Title Marketing II. Author info Lucia Bartková Author Bartková Lucia 1983-
Issue data Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum : Univerzita Mateja Bela v Banskej Bystrici, Ekonomická fakulta , 2015. - 78 s. : obr., tab., 25 cm Issue [1. vyd.] Edition Ekonomická fakulta ISBN 978-80-557-0866-9 Note Bibliografia s. 76-78 Keywords marketing marketingová analýza - marketing analysis marketingový informačný systém - marketing information system marketingové plánovanie - marketing planning vysokoškolské učebnice - učebnice vysokých škôl university textbooks Language Slovak Country Slovak Republic systematics 339.138 658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 58, currently available 55, at library only 1 
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Call number Location Sublocation Umiestnenie Info 350977 Univerzita Mateja Bela Economic reading room In-Library Use Only 350978 Univerzita Mateja Bela Department of absent lending 350979 Univerzita Mateja Bela Department of absent lending 350980 Univerzita Mateja Bela Department of absent lending 350981 Univerzita Mateja Bela Department of absent lending 350982 Univerzita Mateja Bela Department of absent lending vypož. (until 10.09.2024) 350983 Univerzita Mateja Bela Department of absent lending 350984 Univerzita Mateja Bela Department of absent lending 350985 Univerzita Mateja Bela Department of absent lending vypož. (until 10.09.2024) 350986 Univerzita Mateja Bela Department of absent lending 350987 Univerzita Mateja Bela Department of absent lending 350988 Univerzita Mateja Bela Department of absent lending 350989 Univerzita Mateja Bela Department of absent lending 350990 Univerzita Mateja Bela Department of absent lending 350991 Univerzita Mateja Bela Department of absent lending 350992 Univerzita Mateja Bela Department of absent lending 350993 Univerzita Mateja Bela Department of absent lending 350994 Univerzita Mateja Bela Department of absent lending 350995 Univerzita Mateja Bela Department of absent lending 350996 Univerzita Mateja Bela Department of absent lending 350997 Univerzita Mateja Bela Department of absent lending 350998 Univerzita Mateja Bela Department of absent lending 350999 Univerzita Mateja Bela Department of absent lending 351000 Univerzita Mateja Bela Department of absent lending 351001 Univerzita Mateja Bela Department of absent lending 351002 Univerzita Mateja Bela Department of absent lending 351003 Univerzita Mateja Bela Department of absent lending 351004 Univerzita Mateja Bela Department of absent lending 351005 Univerzita Mateja Bela Department of absent lending 351006 Univerzita Mateja Bela Department of absent lending 351007 Univerzita Mateja Bela Department of absent lending 351008 Univerzita Mateja Bela Department of absent lending 351009 Univerzita Mateja Bela Department of absent lending 351010 Univerzita Mateja Bela Department of absent lending 351011 Univerzita Mateja Bela Department of absent lending 351012 Univerzita Mateja Bela Department of absent lending 351013 Univerzita Mateja Bela Department of absent lending 351014 Univerzita Mateja Bela Department of absent lending 351015 Univerzita Mateja Bela Department of absent lending 351016 Univerzita Mateja Bela Department of absent lending 351017 Univerzita Mateja Bela Department of absent lending 351018 Univerzita Mateja Bela Department of absent lending 351019 Univerzita Mateja Bela Department of absent lending 351020 Univerzita Mateja Bela Department of absent lending 351021 Univerzita Mateja Bela Department of absent lending 364536 Univerzita Mateja Bela Department of absent lending 364537 Univerzita Mateja Bela Department of absent lending 364538 Univerzita Mateja Bela Department of absent lending 364539 Univerzita Mateja Bela Department of absent lending 364540 Univerzita Mateja Bela Department of absent lending 364541 Univerzita Mateja Bela Department of absent lending 364542 Univerzita Mateja Bela Department of absent lending 364543 Univerzita Mateja Bela Department of absent lending 364544 Univerzita Mateja Bela Department of absent lending 364545 Univerzita Mateja Bela Department of absent lending 364546 Univerzita Mateja Bela Department of absent lending 364547 Univerzita Mateja Bela Department of absent lending 364548 Univerzita Mateja Bela Department of absent lending Title Marketing strategies Author info Jaroslav Ďaďo, Janka Táborecká - Petrovičová Author Ďaďo Jaroslav 1954-
Co-authors Táborecká Petrovičová Janka 1979-
Issue data Banská Bystrica : Univerzita Mateja Bela, Ekonomická fakulta , 2013. - 225 s. : ilustr., 21 cm Issue 1st ed. ISBN 978-80-557-0555-2 Note Bibliografia s. 216-224 Keywords marketing marketingové stratégie - marketing strategy marketingové plány marketingové plánovanie - marketing planning Language English Country Slovak Republic systematics 339.138 005.51 URL Plný text dostupný vo Virtuálnej študovni UMB Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 30, currently available 24, at library only 6 
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Call number Location Sublocation Umiestnenie Info 341489 Univerzita Mateja Bela Universal reading room In-Library Use Only 341490 Univerzita Mateja Bela Economic reading room In-Library Use Only 341491 Univerzita Mateja Bela Department of absent lending 341492 Univerzita Mateja Bela Department of absent lending 341493 Univerzita Mateja Bela Department of absent lending 341494 Univerzita Mateja Bela Department of absent lending 341495 Univerzita Mateja Bela Department of absent lending 341496 Univerzita Mateja Bela Department of absent lending 341497 Univerzita Mateja Bela Department of absent lending 341498 Univerzita Mateja Bela Department of absent lending 341499 Univerzita Mateja Bela Department of absent lending 341500 Univerzita Mateja Bela Department of absent lending 341501 Univerzita Mateja Bela Department of absent lending 341502 Univerzita Mateja Bela Department of absent lending 341503 Univerzita Mateja Bela Department of absent lending 341504 Univerzita Mateja Bela Department of absent lending 341505 Univerzita Mateja Bela Department of absent lending 341506 Univerzita Mateja Bela Department of absent lending 341507 Univerzita Mateja Bela Department of absent lending 341508 Univerzita Mateja Bela Department of absent lending 341509 Univerzita Mateja Bela Department of absent lending 341510 Univerzita Mateja Bela Department of absent lending 341511 Univerzita Mateja Bela Department of absent lending 341512 Univerzita Mateja Bela Department of absent lending 341513 Univerzita Mateja Bela Department of absent lending 341514 Univerzita Mateja Bela Department of absent lending 341515 Univerzita Mateja Bela Reading room of political science and law In-Library Use Only 341516 Univerzita Mateja Bela Economic reading room In-Library Use Only 341517 Univerzita Mateja Bela Economic reading room In-Library Use Only 341518 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Global Marketing Management Subtitle changes, new challenges, and strategies Author info Kiefer Lee, Steve Carter Author Lee Kiefer
Co-authors Carter Steve
Issue data Oxford : Oxford University Press , 2012. - 578 s. : fotogr., il., tab., 27 cm Issue 3rd ed. ISBN 978-0-19-960970-3 Note Bibliogr. odkazy. Register Keywords strategický manažment - strategic management marketingové plánovanie - marketing planning marketingový manažment - marketing management Language English Country Great Britian systematics 005 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 333841 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Strategické marketingové plánovanie rozvoja územia Author info Anna Vaňová Author Vaňová Anna 1965-
Issue data Banská Bystrica : Univerzita Mateja Bela, Ekonomická fakulta v spolupráci s OZ Ekonómia , 2009. - 138 s., 21 cm Issue 1. vyd., dotlač Edition Studia oeconomica , 31 ISBN 80-8083-301-X Note Na titul. liste rok vyd. 2006. - Bibliografia s. 120-128 Keywords marketingové plánovanie - marketing planning marketing územia - territory marketing Form. Descr. učebnice vysokých škôl - textbooks (higher) Language Slovak Country Slovak Republic systematics 339.138 338.486.5 (075.8) Annotation Res. angl. URL Plný text dostupný vo Virtuálnej študovni UMB Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 33, currently available 8, at library only 25 References (1) - PUBLIKAČNÁ ČINNOSŤ 
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Call number Location Sublocation Umiestnenie Info 306327 Univerzita Mateja Bela Department of absent lending 306328 Univerzita Mateja Bela Department of absent lending 306329 Univerzita Mateja Bela Department of absent lending 306337 Univerzita Mateja Bela Department of absent lending 306338 Univerzita Mateja Bela Department of absent lending 306344 Univerzita Mateja Bela Department of absent lending 306345 Univerzita Mateja Bela Department of absent lending 306346 Univerzita Mateja Bela Department of absent lending 306347 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only 306348 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only 306349 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only 306350 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only 306351 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only 306352 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only 306353 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only 306354 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only 306355 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only 277577 Univerzita Mateja Bela Economic reading room In-Library Use Only 283484 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 283485 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 283486 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 283487 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 283488 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 283489 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 283490 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 283491 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 283492 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 283493 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 283494 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 283495 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 283496 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 283497 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 283498 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only Title Mezinárodní marketingový management Subtitle [globalizace a světové trhy, marketingové plánování a controlling, potenciál a lidské zdroje] Author info Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander; [překlad Ludmila Fatěnová] Author Berndt Ralph
Co-authors Fantapié Altobelli Claudia
Sander Matthias
Another authors Fatěnová Ludmila (Translator)
Issue data Brno : Computer Press , 2007. - 360 s. : il., 23 cm Issue 1. vyd. Edition business books , Praxe manažera ISBN 978-80-251-1641-8 Note Register Keywords marketingový manažment - marketing management medzinárodný marketing - international marketing marketingové plánovanie - marketing planning Form. Descr. príručky - handbooks Language Czech Country Czech Republic systematics 658.8:005 339.564 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 0, at library only 3 
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Call number Location Sublocation Umiestnenie Info 300944 Univerzita Mateja Bela Department of economics In-Library Use Only 302413 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only 372291 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Marketingové řízení a plánování pro malé a střední firmy Author info Martina Blažková Author Blažková Martina
Issue data Praha : GRADA Publishing , 2007. - 278 s. : obr., tab., 24 cm Issue 1. vyd. Edition Manažer ISBN 978-80-247-1535-3 Note Bibliografia s. 274-275. Register Keywords strategický manažment - strategic management marketingové plánovanie - marketing planning malé a stredné podniky - malé a stredné podniky (MaSP) - small and medium-sized enterprises - small and medium-sized companies - small and medium enterprises Language Czech Country Czech Republic systematics 658.114 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 book
Call number Location Sublocation Umiestnenie Info 291760 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 312906 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only Title Strategický marketing Author info Dagmar Lesáková a kolektív Author Lesáková Dagmar
Issue data Bratislava : Sprint - vydavateľská, filmová a reklamná agentúra , 2007. - 354 s. : sch., tab., 22 cm ISBN 978-80-89085-92-7 Note Bibliografia s. 354 Keywords strategický marketing - strategic marketing marketingové plánovanie - marketing planning vysokoškolské učebnice - učebnice vysokých škôl university textbooks Language Slovak Country Slovak Republic systematics 658.8:005.21 (075.8) Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 366387 Univerzita Mateja Bela Department of finance and accounting In-Library Use Only Title Analysis for marketing planning Author info Donald R. Lehmann, Russell S. Winer Author Lehmann Donald R.
Co-authors Winer Russell S.
Issue data New York : McGraw-Hill Irwin , 2005. - xii; 256 s. : gr., il., tab., 23 cm Issue 6th ed. Edition McGraw-Hill Series in Marketing ISBN 0-07-286596-2 Note Bibliografické odkazy. Register Keywords marketing marketingové plánovanie - marketing planning marketingové stratégie - marketing strategy Language English Country United States of America systematics 339.138 339.146.4 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 337887 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Marketing Strategy and Competitive Positioning Author info Graham J. Hooley, John A. Saunders, Nigel F. Piercy Author Hooley Graham J.
Co-authors Saunders John A.
Piercy Nigel F.
Issue data Pearson Education ; Harlow , 2004. - xxiv, 622 s. : grafy, obr., tab., 24 cm Issue 3rd ed. ISBN 0-273-65516-7 , 0273 65516 7 Note Bibliografia s. 584-605. Autorský, firemný a vecný register. Keywords marketing marketingové stratégie - marketing strategy konkurencia - competition strategické plánovanie - strategic planning marketingové plánovanie - marketing planning Language English Country Great Britian systematics 658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 247069 Univerzita Mateja Bela Economic reading room Fond MBA In-Library Use Only Title Marketing Subtitle klíč k rozhodování, co prodávat, komu a jak Author info Regine Kalka, Andrea Mäßen; preklad: Věra Vávrová Author Kalka Regine
Co-authors Mäßen Andrea
Another authors Vávrová Věra 1955- (Translator)
Issue data Praha : Grada Publishing , 2003. - 112 s. : tab., 21 cm Issue 2., preprac. vyd. Edition Poradce pro praxi ISBN 80-247-0413-7 Keywords marketing marketingové plánovanie - marketing planning Language Czech Country Czech Republic systematics 339.146.4 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 25923 Univerzita Mateja Bela Economic reading room In-Library Use Only 387934 Univerzita Mateja Bela Department of absent lending nedostupný
