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Title Copywriting Subtitle pište texty, které prodávají Author info Anna Sálová, Zuzana Veselá, Michaela Raková Author Sálová Anna
Co-authors Veselá Zuzana 1987-
Raková Michaela 1976-
Issue data Brno : Computer Press , 2020. - 349 s. : il., port., 23 cm Issue 2. aktulaiz. a rozš. vyd. ISBN 978-80-251-5017-7 Note Bibliografia Keywords reklamné texty - advertising copy marketingová komunikácia - communication in marketing - marketing communication internetový marketing - internet marketing webové stránky - www (world wide web) stránky - internetové stránky - websites - web pages Form. Descr. príručky - handbooks Language Czech Country Czech Republic systematics 659.131.2 658.8:316.77 658.8:004.738.5 004.738.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 387080 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 
Title Manuál copywritingu Subtitle jak se přes víkend naučit psát pro reklamu a marketing a vítězit v každodenních bitvách o pozornost a peněženky Author info Vojtěch Untermüller Author Untermüller Vojtěch
Issue data Praha : Grada Publishing , 2019. - 116 s., 21 cm Issue 1. vyd. ISBN 978-80-271-2585-2 Note Bibliografické odkazy Keywords reklamné texty - advertising copy marketingová komunikácia - communication in marketing - marketing communication psychológia predaja - psychology of selling písomný prejav - written language Form. Descr. príručky - handbooks Language Czech Country Czech Republic systematics 659.131.2 658.8:316.77 658.8:005.32 81'42 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 377549 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Jak psát reklamní text Author info Zdeněk Křížek, Ivan Crha Author Křížek Zdeněk
Co-authors Crha Ivan
Issue data Praha : Grada Publishing , 2012. - 220 s., 24 cm Issue 4., aktual. a dopl. vyd. Edition Marketing ISBN 978-80-247-4061-4 Note Bibliografia s. 217-220 Keywords reklamné texty - advertising copy marketingová komunikácia - communication in marketing - marketing communication reklama a propagácia - advertising and promotion Form. Descr. príručky - handbooks Language Czech Country Czech Republic systematics 659.131.2 658.8:316.77 659.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 0, at library only 2 
book
Call number Location Sublocation Umiestnenie Info 338113 Univerzita Mateja Bela Department of absent lending vypož. (until 10.09.2024) 368980 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only 382831 Univerzita Mateja Bela CC Kariérne centrum UMB In-Library Use Only
