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Title Customer relationship marketing Subtitle theoretical and managerial perspectives Author info Naresh K. Malhotra, James Agarwal Author Malhotra Naresh K.
Co-authors Agarwal James
Issue data Hackensack, NJ : World Scientific Publishing , 2021. - xxii, 348 s. : il., tab., 28 cm ISBN 978-1-944659-74-5 Note Bibliografické odkazy. Registre Keywords riadenie vzťahov so zákazníkmi - customer relationship management - CRM vzťahový marketing - marketing vzťahov - relationship marketing Form. Descr. monografie - monographies Language English Country United States of America systematics 005.346 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 383301 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Basic Marketing Research Subtitle Applications to Contemporary Issues Author info Naresh K. Malhotra Author Malhotra Naresh K.
Issue data Prentice Hall : Upper Saddle River , 2002. - 685 s., 26 cm + CD-Rom Issue [1st] ed. ISBN 0-13-376856-2 Note Register Keywords marketing prieskum trhu marketingový výskum - výskum trhu - marketing research - market research Language English Country United States of America systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 248562 Univerzita Mateja Bela Economic reading room Fond MBA In-Library Use Only
