Search results
Title Mezinárodní marketing Subtitle [strategické trendy a příklady z praxe] Author info Hana Machková, Martin Machek Author Machková Hana
Co-authors Machek Martin
Issue data Praha : Grada , 2021. - 208 s. : il., mp., tab., 24 cm Issue 5. vyd. Edition Expert ISBN 978-80-271-3006-1 Note Bibliografia. Bibliografické odkazy. Register Keywords medzinárodný marketing - international marketing medzinárodné trhy - international markets marketingová komunikácia - communication in marketing - marketing communication strategické plánovanie - strategic planning Form. Descr. učebnice - textbooks Language Czech Country Czech Republic systematics 658.8-027.543 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 1, at library only 2 Call number Location Sublocation Umiestnenie Info 387090 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 388384 Univerzita Mateja Bela Economic reading room In-Library Use Only 388385 Univerzita Mateja Bela Department of absent lending Title International & cross-cultural business research Author info Jean-Claude Usunier, Hester van Herk and Julie Anne Lee Author Usunier Jean-Claude
Co-authors Herk Hester van
Lee Julie Anne
Issue data London : SAGE Publications , 2017. - 178 s. : gr., tab., 24 cm Issue 1st ed. ISBN 978-1-4739-7589-7 Note Bibliografické odkazy. Register Keywords medzinárodný marketing - international marketing interkultúrny manažment - interkulturálny manažment - medzikultúrny manažment - intercultural management obchodný výskum - business research Language English Country Great Britian systematics 339.564 005:316.72/.75 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 Call number Location Sublocation Umiestnenie Info 368809 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Vstup slovenských firiem na ruský trh Author info Vratislav Kozák, Gabriela Voleníková Author Kozák Vratislav
Issue data Zlín : VeRBuM , 2016. - 134 s. : gr., obr., tab., 21 cm Issue 1. vyd. ISBN 978-80-87500-78-1 Note Bibliografia s. 113-119. Register Keywords medzinárodné podnikanie - international business medzinárodný marketing - international marketing slovenské podniky - Slovak companies Slovak enterprises Headings Geogr. Slovensko Rusko Language Slovak Country Czech Republic systematics 339.5 334.72 658.8-027.543 (437.6) (470+571) Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 Call number Location Sublocation Umiestnenie Info 359285 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Mezinárodní marketing Subtitle [strategické trendy a příklady z praxe] Author info Hana Machková Author Machková Hana
Issue data Praha : Grada , 2015. - 194 s. : gr., obr., sch., tab., 25 cm Issue 4. vyd. Edition Expert ISBN 978-80-247-5366-9 Note Bibliografia s. 186-188. Bibliografické odkazy. Register Keywords medzinárodný marketing - international marketing medzinárodné trhy - international markets marketingová komunikácia - communication in marketing - marketing communication strategické plánovanie - strategic planning Form. Descr. učebnice - textbooks Language Czech Country Czech Republic systematics 658.8-027.543 Annotation Resumé anglicky Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 1, at library only 2 Call number Location Sublocation Umiestnenie Info 350423 Univerzita Mateja Bela Economic reading room In-Library Use Only 372346 Univerzita Mateja Bela Department of absent lending 382833 Univerzita Mateja Bela CC Kariérne centrum UMB In-Library Use Only Title International marketing and management Author info Eduard Urban, Pavol Molnár, Hana Janáková Author Urban Eduard
Co-authors Molnár Pavol
Janáková Hana
Issue data Praha : Wolters Kluwer ČR , 2014. - 119 s. : il., tab., 21 cm Issue 1st ed. ISBN 978-80-7478-570-2 Note Preložené zo slovenčiny?. - Bibliografia s. [117]-119. Bibliografické odkazy Keywords medzinárodný marketing - international marketing manažment - management medzinárodný kontext - international context medzinárodný manažment - international management international context Form. Descr. kolektívne monografie - collective monographies Language English Country Slovak Republic systematics 658.8-027.543 005 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 1 Call number Location Sublocation Umiestnenie Info 375333 Univerzita Mateja Bela Department of absent lending Title Interkultúrne aspekty medzinárodného marketingu Subtitle uplatnenie v zmiešaných spoločnostiach Author info Soňa Supeková, Hana Janáková Author Supeková Soňa
Co-authors Janáková Hana
Issue data Praha : Wolters Kluwer ČR , 2014. - 167 s. : gr., tab., 21 cm Issue 1. vyd. ISBN 978-80-7478-711-9 Note Bibliografia s. 155-167 Keywords medzinárodný marketing - international marketing zmiešané spoločnosti fuzzy logika - fuzzy logic combined companies Language Slovak Country Czech Republic systematics 339.138 339 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 Call number Location Sublocation Umiestnenie Info 348157 Univerzita Mateja Bela Economic reading room In-Library Use Only 348158 Univerzita Mateja Bela Department of absent lending Title Winning global markets Subtitle how businesses invest and prosper in the world's high-growth cities Author info Philip Kotler, Milton Kotler Author Kotler Philip
Co-authors Kotler Milton
Issue data New Jersey : John Wiley & Sons , 2014. - xxi; 264 s., 24 cm Issue [1st ed.] ISBN 978-1-118-89381-4 Note Bibliografické odkazy. Register Keywords ekonomika - economics medzinárodný marketing - international marketing investovanie - investment economy investície - investments Language English Country United States of America systematics 336 339 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 Call number Location Sublocation Umiestnenie Info 348592 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only Title International Marketing Author info Daniel W. Baack ... [et al.] Author Baack Daniel W.
Co-authors Harris Eric G.
Baack Donald
Issue data Los Angeles : SAGE Publications , 2012. - 583 s. + prílohy : il., 29 cm Issue 3rd ed. ISBN 978-1-4522-2635-4 Note Bibliografické odkazy. Register Keywords medzinárodný marketing - international marketing marketing predaja marketing sales Language English Country United States of America systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 Call number Location Sublocation Umiestnenie Info 334317 Univerzita Mateja Bela Economic reading room In-Library Use Only Title International Marketing Author info Michael R. Czinkota, Ilkka A. Ronkainen Author Czinkota Michael R.
Co-authors Ronkainen Ilkka A.
Issue data South-Western , 2012. - 677 s. : il., 28 cm Issue 10th ed. Edition International Edition ISBN 978-1-133-58839-9 Note Bibliografické odkazy. Register Keywords ekonomika - economics medzinárodný marketing - international marketing Language English Country Australia systematics 339 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 Call number Location Sublocation Umiestnenie Info 334318 Univerzita Mateja Bela Economic reading room In-Library Use Only Title International marketing Subtitle theory, practices and new trends Author info Hana Machková ... [et al.] Author Machková Hana
Issue data Praha : Vysoká škola ekonomická, Oeconomica , 2010. - 191 s. : gr., 25 cm Issue [1. vyd.] ISBN 978-80-245-1643-1 Note Bibliografia s. 183-185. Register Keywords medzinárodný marketing - international marketing ekonomika - economics marketing Language English Country Czech Republic systematics 339.138 330 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 Call number Location Sublocation Umiestnenie Info 348640 Univerzita Mateja Bela Economic reading room In-Library Use Only