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Title Contagious Subtitle why things catch on Author info Jonah Berger Author Berger Jonah
Issue data New York : Simon & Schuster , 2016. - viii, 244 s. : il., 21 cm Issue 1st trade paperback ed. ISBN 978-1-4516-8658-6 Note Bibliografické odkazy. Register Keywords nové produkty - new products spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour popularita - popularity ekonomické aspekty - economic aspects Form. Descr. monografie - monographies Language English Country United States of America systematics 658.62 366.1 316.654-022.211 33 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 378858 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only Title New products management Author info Merle Crawford, Anthony Di Benedetto Author Crawford Merle
Co-authors Di Benedetto Anthony
Issue data New York : McGraw-Hill , 2003. - xx, 567 s. : grafy, ilustr., tab., 23 cm Issue 7th ed. Edition McGraw-Hill/Irwin series in marketing ISBN 0-07-115162-1 Note Bibliografia s. 513-516. Menný a vecný register Keywords nové produkty - new products manažment - management Language English Country United States of America systematics 658.5 330.133 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 250406 Univerzita Mateja Bela Universal reading room In-Library Use Only Title Innovation management and new product development Author info Paul Trott Author Trott Paul
Issue data Prentice Hall ; Harlow , 2002. - xvii, 426 s. : obr., tab., 25 cm Issue 2nd ed. ISBN 0-273-65560-4 Note Register. Keywords manažment inovácií - inovačný manažment - innovation management nové produkty - new products Language English Country Great Britian systematics 330.341.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 250672 Univerzita Mateja Bela Economic reading room Fond MBA In-Library Use Only Title Innovation Diffusion Models of new Product Acceptance Author info Edited by Vijay Mahajan, Yoram Wind Another authors Mahajan Vijay (Editor)
Wind Yoram (Editor)
Issue data Cambridge : Ballinger Publishing Company , 1986. - xvi, 318 s. : il., 23 cm Issue [1st ed.] Edition Series on econometric and management sciences , Vol. 5 ISBN 0-88730-076-6 Note Bibliog. odkazy s. 281-299. Register Keywords nové produkty - new products marketing zborníky konferencií Language English Country United States of America systematics 51 519.87 061.3 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 300683 Univerzita Mateja Bela Department of quantitative methods and information systems In-Library Use Only
