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Title Statistical Modeling and Analysis for Database Marketing Subtitle Effective techniques for mining big data Author info Ratner Bruce Author Ratner Bruce
Issue data Boca Raton : Chapman & Hall/CRC , c2003. - 362 s. : il., tab., 23 cm Issue 1st ed. ISBN 1-57444-344-5 Note Bibliogr. odkazy. Register Keywords štatistické metódy - statistical methods databázový marketing Language English Country United States of America systematics 658.8 311.12 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 292058 Univerzita Mateja Bela Department of quantitative methods and information systems In-Library Use Only Title Strategic database marketing Subtitle the masterplan for starting and managing profitable, custom-based marketing program Author info Arthur Middleton Hughes Author Hughes Arthur Middleton
Issue data New York : McGraw-Hill , 2000. - viii, 439 s. : grafy, ilustr., tab., 24 cm Issue 2nd ed. ISBN 0-07-135182-5 Note Bibliografické odkazy. Menný a vecný register. Keywords databázový marketing plánovanie - planning marketingové plánovanie - marketing planning strategický marketing - strategic marketing Language English Country United States of America systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 250367 Univerzita Mateja Bela Universal reading room In-Library Use Only