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Title Využitie jednotlivých nástrojov marketingovej komunikácie pri tvorbe novej značky Author info Jana Galera Matúšová Author Galera Matúšová Jana
Issue data Trnava : Univerzita sv. Cyrila a Metoda , 2014. - 66 s. : obr., 21 cm Issue 1. vyd. ISBN 978-80-8105-602-4 Note Bibliografia s. 65-66 Keywords marketingová komunikácia - communication in marketing - marketing communication reklama direct marketing reklama a propagácia - advertising and promotion Language Slovak Country Slovak Republic systematics 339.138 659 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 4, currently available 2, at library only 2 Call number Location Sublocation Umiestnenie Info 348935 Univerzita Mateja Bela Universal reading room In-Library Use Only 348936 Univerzita Mateja Bela Economic reading room In-Library Use Only 348937 Univerzita Mateja Bela Department of absent lending 348938 Univerzita Mateja Bela Department of absent lending Title Sponzoring Author info Ivana Polakevičová Author Polakevičová Ivana
Issue data Nitra : Univerzita Konštantína Filozofa v Nitre, Filozofická fakulta , 2013. - 85 s. : gr., 21 cm Issue [1. vyd.] ISBN 978-80-558-0331-9 Note Bibliografia s. 76-85 Keywords sponzoring priamy marketing - direct marketing filantropia - philanthropy sponzorstvo - corporate sponsorship direct marketing Language Slovak Country Slovak Republic systematics 005.331 796.078 338.486.1.02 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 1, at library only 2 Call number Location Sublocation Umiestnenie Info 345712 Univerzita Mateja Bela Universal reading room In-Library Use Only 345713 Univerzita Mateja Bela Economic reading room In-Library Use Only 345714 Univerzita Mateja Bela Department of absent lending Title Marketing communications Subtitle a European perspective Author info Patrick De Pelsmacker ... [et al.] Author Pelsmacker Patrick de 1957-
Co-authors Geuens Maggie
Bergh Joeri Van den
Issue data Harlow : Pearson Education Limited , 2010. - xxiii; 660 s. : fotogr., gr., 27 cm Issue 4th ed. ISBN 978-0-273-72138-3 Note Bibliografické odkazy. Register Keywords marketingová komunikácia - communication in marketing - marketing communication reklamy priamy marketing - direct marketing direct marketing reklama a propagácia - advertising and promotion Language English Country Great Britian systematics 339.138 005.57(339) 659.3 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 4, currently available 1, at library only 3 Call number Location Sublocation Umiestnenie Info 337963 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 337964 Univerzita Mateja Bela Economic reading room In-Library Use Only 337965 Univerzita Mateja Bela Economic reading room In-Library Use Only 337966 Univerzita Mateja Bela Department of absent lending Title Direct marketing Subtitle reklama, která se zaplatí Author info Lester Wunderman; Preklad z anglického originálu Jiří Rezek Author Wunderman Lester
Another authors Rezek Jiří (Translator)
Issue data Praha : GRADA Publishing , 2004. - 252 s., 23 cm Issue 1. vyd. Edition Manažér ISBN 80-247-0731-4 Keywords reklama propagácia direct marketing autobiografické spomienky - autobiographical reminiscences - autobiographical memoirs Language Czech Country Czech Republic systematics 659.1-051 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 Call number Location Sublocation Umiestnenie Info 250273 Univerzita Mateja Bela Economic reading room In-Library Use Only 257032 Univerzita Mateja Bela Department of finance and accounting In-Library Use Only Title Priamy marketing Author info Helena Nízka Author Nízka Helena
Issue data Bratislava : IURA EDITION , 2002. - 149 s. : grafy, sch., tab., 21 cm Issue 1. vyd. Edition Ekonómia ISBN 80-89047-38-6 Keywords priamy marketing - direct marketing direct marketing Language Slovak Country Slovak Republic systematics 339.138 658.849.2 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 Call number Location Sublocation Umiestnenie Info 23378 Univerzita Mateja Bela Economic reading room In-Library Use Only 387754 Univerzita Mateja Bela Department of absent lending