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Title Strategie digitálního marketingu Subtitle komplexní přístup k budování strategie pro on-line marketing Author info Simon Kingsnorth; [překlad: Martin Bednarski] Author Kingsnorth Simon
Another authors Bednarski Martin 1976- (Translator)
Issue data Brno : Lingea , 2022. - 382 s. : il., tab., 24 cm Issue 1. vyd. ISBN 978-80-7508-714-0 Note Bibliografia. Bibliografické odkazy. Register Keywords internetový marketing - internet marketing strategický marketing - strategic marketing digitálne médiá - digital media riadenie vzťahov so zákazníkmi - customer relationship management - CRM Form. Descr. príručky - handbooks Language Czech Country Czech Republic systematics 658.8:004.738.5 658.8:005.21 316.774:004.9 005.346 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 5, currently available 0, at library only 5 
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Call number Location Sublocation Umiestnenie Info 384717 Univerzita Mateja Bela Economic reading room In-Library Use Only 384841 Univerzita Mateja Bela Universal reading room In-Library Use Only 387095 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 390152 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 390217 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 
Title Strategie sociálních médií Subtitle praktický průvodce tvorbou marketingové strategie pro sociální média [jak využít sociální média k oslovení, získání a udržení zákazníků] Author info Julie Atherton; [překlad: Martin Bednarski] Author Atherton Julie
Another authors Bednarski Martin 1976- (Translator)
Issue data Brno : Lingea , 2022. - 268 s. : il., tab., 24 cm Issue 1. vyd. ISBN 978-80-7508-715-7 Note Bibliografia. Bibliografické odkazy. Register Keywords marketing sociálne médiá - social media strategický manažment - strategic management riadenie vzťahov so zákazníkmi - customer relationship management - CRM obchodný úspech - commercial success - business success Form. Descr. príručky - handbooks Language Czech Country Czech Republic systematics 658.8 316.774:004.738 005.21 005.346 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 5, currently available 1, at library only 4 
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Call number Location Sublocation Umiestnenie Info 384748 Univerzita Mateja Bela Economic reading room In-Library Use Only 384881 Univerzita Mateja Bela Universal reading room In-Library Use Only 384882 Univerzita Mateja Bela Department of absent lending Voľný výber - Biznis 387096 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 390151 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 
Title Customer relationship marketing Subtitle theoretical and managerial perspectives Author info Naresh K. Malhotra, James Agarwal Author Malhotra Naresh K.
Co-authors Agarwal James
Issue data Hackensack, NJ : World Scientific Publishing , 2021. - xxii, 348 s. : il., tab., 28 cm ISBN 978-1-944659-74-5 Note Bibliografické odkazy. Registre Keywords riadenie vzťahov so zákazníkmi - customer relationship management - CRM vzťahový marketing - marketing vzťahov - relationship marketing Form. Descr. monografie - monographies Language English Country United States of America systematics 005.346 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 383301 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Better customer service Subtitle simple rules you can apply today Author info Edward C. Brewer and Terence L. Holmes Author Brewer Edward C.
Co-authors Holmes Terence L.
Issue data New York : Routledge , 2021. - xi, 84 s. : il., tab., 23 cm Issue 1st ed. ISBN 978-0-367-75733-5 Note Bibliografické odkazy. Register Keywords zákaznícke služby - služby zákazníkom - customer services vzťahy so zákazníkmi - customer relations riadenie vzťahov so zákazníkmi - customer relationship management - CRM Form. Descr. monografie - monographies Language English Country United States of America systematics 658.818 005.346 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 383294 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Marketingový plán na jednu stránku Subtitle nejrychlejší cesta k penězům Author info Allan Dib; [překlad Martin Šikýř] Author Dib Allan
Another authors Šikýř Martin (Translator)
Issue data Praha : Grada Publishing , 2020. - 214 s. : il., tab., 23 cm Issue 1. vyd. ISBN 978-80-271-2591-3 Keywords strategický manažment - strategic management riadenie vzťahov so zákazníkmi - customer relationship management - CRM úspech v podnikaní - success in business Form. Descr. príručky - handbooks Language Czech Country Czech Republic systematics 658.8:005.21 005.346 658:17.024.4 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 377550 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Průvodce úspěšného obchodníka Author info Petr Neckař, David Kolář, David Janeček Author Neckař Petr
Co-authors Kolář David
Janeček David
Issue data Praha : Grada Publishing , 2019. - 307 s. : il., port., 23 cm Issue 1. vyd. ISBN 978-80-271-2218-9 Keywords manažment predaja - sales management psychológia predaja - psychology of selling obchodná komunikácia - communication in business - business communication riadenie vzťahov so zákazníkmi - customer relationship management - CRM obchodný úspech - commercial success - business success Form. Descr. príručky - handbooks Language Czech Country Czech Republic systematics 658.811 658.8:005.32 316.776 005.346 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 377462 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Customer relationship management Subtitle concept, strategy, and tools Author info V. Kumar, Werner Reinartz Author Kumar V.
Co-authors Reinartz Werner
Issue data Berlin, Germany : Springer , 2018. - xxv, 411 s. : il., tab., 26 cm Issue 3rd ed. Edition Springer texts in business and economics , 2192-4333 ISBN 978-3-662-55380-0 Note Bibliografické odkazy. Register Keywords riadenie vzťahov so zákazníkmi - customer relationship management - CRM podnikanie - business - entrepreneurship vodcovstvo - líderstvo - vedenie - riadiaca práca - leadership Form. Descr. kolektívne monografie - collective monographies Language English Country Germany systematics 005.346 658.114 316.46 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 
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Call number Location Sublocation Umiestnenie Info 376681 Univerzita Mateja Bela Department of tourism In-Library Use Only 383297 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Management zákaznických řešení Subtitle jak efektivně tvořit a spravovat individualizovaná řešení zákaznických potřeb Author info Vít Chlebovský Author Chlebovský Vít
Issue data Praha : Grada , 2017. - 124 s. : gr., il., sch., tab., 24 cm Issue 1. vyd. Edition Manažer ISBN 978-80-271-0559-5 Note Bibliografia s. 93-98. Register Keywords riadenie vzťahov so zákazníkmi - customer relationship management - CRM kvalitatívny výskum - qualitative research zákaznícke potreby - customer needs Form. Descr. monografie - monographies Language Czech Country Czech Republic systematics 005.346 303.022 Annotation Resumé anglicky Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 4, currently available 0, at library only 4 
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Call number Location Sublocation Umiestnenie Info 368978 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only 373794 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only 380601 Univerzita Mateja Bela Economic reading room In-Library Use Only 380602 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Behavioral marketing Subtitle delivering personalized experiences at scale Author info Dave Walters Author Walters Dave
Issue data Hoboken, New Jersey : John Wiley & Sons , 2015. - xxi, 229 s. : fotogr., il., tab., 24 cm ISBN 978-1-119-07657-5 Note Register Keywords internetový marketing - internet marketing riadenie vzťahov so zákazníkmi - customer relationship management - CRM behaviorizmus - behaviorism Form. Descr. monografie - monographies Language English Country United States of America systematics 658.8:004.738.5 005.346 316.275 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 374819 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only Title Revenue management Subtitle modely a analýzy Author info Petr Fiala Author Fiala Petr 1964-
Issue data Praha : Professional Publishing , 2015. - 159 s. : obr., sch., 24 cm Issue 1. vyd. ISBN 978-80-7431-115-4 Note Bibliografia s. 149-154. Register Keywords manažment - management výnosový manažment riadenie vzťahov so zákazníkmi - customer relationship management - CRM revenue management Language Czech Country Czech Republic systematics 005 005.346 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 354508 Univerzita Mateja Bela Economic reading room In-Library Use Only
