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Title Výrobek a jeho úspěch na trhu Author info Gustav Tomek, Věra Vávrová Author Tomek Gustav 1935-
Co-authors Vávrová Věra 1955-
Issue data Praha : Grada Publishing, spol. s r.o. , 2001. - 352 s. Issue 1. vyd. ISBN 80-247-0053-0 Keywords manažment - management marketing výrobky - products cenové stratégie - pricing strategies Language Czech Country Czech Republic systematics 658.62 658.5.01 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 22491 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only Title Cenová stratégia Author info Michal Janok, Michal Oláh a kolektív Author Janok Michal
Co-authors Oláh Michal
Issue data Bratislava : Mika Conzult , 1996. - 251 s. : gr., tab., 22 cm Issue 1. vyd. ISBN 80-967295-3-5 , 80-967-295-3-5 Note Bibliografia s. 250. Keywords ceny - prices cenové stratégie - pricing strategies Language Slovak Country Slovak Republic systematics 330.5 338.542 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 10240 Univerzita Mateja Bela Economic reading room In-Library Use Only 304732 Univerzita Mateja Bela Department of absent lending vypož. (until 10.09.2024) Title Mezinárodní marketing Author info Helena Kotrbová Author Kotrbová Helena
Issue data Praha : Vysoká škola ekonomická. - 1995 : 130 s. Issue 1. vyd. Keywords medzinárodný marketing - international marketing cenové stratégie - pricing strategies Language Czech Country Czech Republic systematics 339.138 658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 10304 Univerzita Mateja Bela Economic reading room In-Library Use Only