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Title Online marketing: od webových stránek k sociálním sítím Author info Jitka Burešová Author Burešová Jitka
Issue data Praha : Grada Publishing , 2022. - 281 s. : il., mp., tab., 24 cm Issue 1. vyd. Edition Expert ISBN 978-80-271-1680-5 Note Bibliografia Keywords internetový marketing - internet marketing marketingová komunikácia - communication in marketing - marketing communication strategický marketing - strategic marketing webové stránky - www (world wide web) stránky - internetové stránky - websites - web pages internetové sociálne siete - Internet social networks - online sociálne siete Form. Descr. príručky - handbooks Language Czech Country Czech Republic systematics 658.8:004.738.5 658.8:316.77 658.8:005.21 004.738.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 5, currently available 2, at library only 3 
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Call number Location Sublocation Umiestnenie Info 385738 Univerzita Mateja Bela Universal reading room In-Library Use Only 385739 Univerzita Mateja Bela Department of absent lending Voľný výber - Online priestor 387092 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 388392 Univerzita Mateja Bela Economic reading room In-Library Use Only 388393 Univerzita Mateja Bela Department of absent lending 
Title Mezinárodní marketing Subtitle [strategické trendy a příklady z praxe] Author info Hana Machková, Martin Machek Author Machková Hana
Co-authors Machek Martin
Issue data Praha : Grada , 2021. - 208 s. : il., mp., tab., 24 cm Issue 5. vyd. Edition Expert ISBN 978-80-271-3006-1 Note Bibliografia. Bibliografické odkazy. Register Keywords medzinárodný marketing - international marketing medzinárodné trhy - international markets marketingová komunikácia - communication in marketing - marketing communication strategické plánovanie - strategic planning Form. Descr. učebnice - textbooks Language Czech Country Czech Republic systematics 658.8-027.543 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 1, at library only 2 
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Call number Location Sublocation Umiestnenie Info 387090 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 388384 Univerzita Mateja Bela Economic reading room In-Library Use Only 388385 Univerzita Mateja Bela Department of absent lending 
Title Toto je marketing Subtitle [nikto si vás nevšimne, pokiaľ sa nenaučíte pozerať] Author info Seth Godin; [z anglického originálu ... preložil Slavomír Hrivnák] Author Godin Seth
Another authors Hrivnák Slavomír (Translator)
Issue data Bratislava : Lindeni , 2021. - 236 s. : il., 20 cm Issue 2. uprav. slov. vyd. ISBN 978-80-566-2317-6 Note Vydalo vydavateľstvo Lindeni v Bratislave v spoločnosti Albatros Media Slovakia, s.r.o.. - Bibliografia Keywords marketing marketingová komunikácia - communication in marketing - marketing communication predaj - selling reklama a propagácia - advertising and promotion zákaznícke služby - služby zákazníkom - customer services Form. Descr. príručky - handbooks Language Slovak Country Slovak Republic systematics 658.8 658.8:316.77 339.187 659.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 1 
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Call number Location Sublocation Umiestnenie Info 389223 Univerzita Mateja Bela Department of absent lending Voľný výber - Biznis 
Title Introduction to advertising Subtitle understanding and managing the advertising process Author info Emmanuel Mogaji Author Mogaji Emmanuel
Issue data Abingdon, Oxon : Routledge , 2021. - xii, 295 s. : il., 25 cm Issue 1st ed. ISBN 978-0-367-44199-9 Note Bibliografické odkazy. Register Keywords reklama a propagácia - advertising and promotion branding marketingová komunikácia - communication in marketing - marketing communication Form. Descr. monografie - monographies Language English Country Great Britian systematics 659.1 658.8:316.77 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 382275 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Internetový marketing Author info Viktor Janouch Author Janouch Viktor
Issue data Brno : Computer Press , 2020. - 344 s. : il., tab., 23 cm Issue 3. aktualiz. vyd. ISBN 978-80-251-5016-0 Note Bibliografia. Register Keywords internetový marketing - internet marketing vyhľadávanie na internete - Internet search marketingová komunikácia - communication in marketing - marketing communication Form. Descr. príručky - handbooks Language Czech Country Czech Republic systematics 658.8:004.738.5 339.138-004 004.738.5 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 387084 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 
Title Marketingová komunikace v místě prodeje Subtitle POP, POS, in-store, shopper marketing Author info Daniel Jesenský a kolektiv Author Jesenský Daniel
Issue data Praha : Grada Publishing , 2020. - 506 s. : il., tab., 25 cm Issue 2. vyd. ISBN 978-80-271-1724-6 Note Bibliografia Keywords marketingová komunikácia - communication in marketing - marketing communication spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour maloobchod - retail trade predajné miesta - sales points marketing v mieste predaja - in-store marketing Form. Descr. kolektívne monografie - collective monographies Language Czech Country Czech Republic systematics 658.8:316.77 366.1 339.37 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 387087 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 
Title 123 tipov Subtitle pre online a affiliate marketing Issue data [s.l.] : Affiliate sieť Dognet , 2020. - 607 s. : gr., il., tab., 21 cm ISBN 978-80-89969-09-8 Note Text čiastočne česky Additional Variant Titles 123 tipov pre online a affilate marketing Stodvadsaťtri tipov pre online a affilate marketing Keywords internetový marketing - internet marketing marketingová komunikácia - communication in marketing - marketing communication predaj - selling affiliate marketing webové stránky - www (world wide web) stránky - internetové stránky - websites - web pages Form. Descr. zborníky - miscellanea Language Slovak, Czech Country Slovak Republic systematics 658.8:004.738.5 658.8:316.77 339.187 004.738.5 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 1, at library only 2 
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Call number Location Sublocation Umiestnenie Info 380257 Univerzita Mateja Bela Economic reading room In-Library Use Only 380258 Univerzita Mateja Bela Department of absent lending Voľný výber - Online priestor 387077 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 
Title Copywriting Subtitle pište texty, které prodávají Author info Anna Sálová, Zuzana Veselá, Michaela Raková Author Sálová Anna
Co-authors Veselá Zuzana 1987-
Raková Michaela 1976-
Issue data Brno : Computer Press , 2020. - 349 s. : il., port., 23 cm Issue 2. aktulaiz. a rozš. vyd. ISBN 978-80-251-5017-7 Note Bibliografia Keywords reklamné texty - advertising copy marketingová komunikácia - communication in marketing - marketing communication internetový marketing - internet marketing webové stránky - www (world wide web) stránky - internetové stránky - websites - web pages Form. Descr. príručky - handbooks Language Czech Country Czech Republic systematics 659.131.2 658.8:316.77 658.8:004.738.5 004.738.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 387080 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 
Title Manuál copywritingu Subtitle jak se přes víkend naučit psát pro reklamu a marketing a vítězit v každodenních bitvách o pozornost a peněženky Author info Vojtěch Untermüller Author Untermüller Vojtěch
Issue data Praha : Grada Publishing , 2019. - 116 s., 21 cm Issue 1. vyd. ISBN 978-80-271-2585-2 Note Bibliografické odkazy Keywords reklamné texty - advertising copy marketingová komunikácia - communication in marketing - marketing communication psychológia predaja - psychology of selling písomný prejav - written language Form. Descr. príručky - handbooks Language Czech Country Czech Republic systematics 659.131.2 658.8:316.77 658.8:005.32 81'42 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 377549 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Moderní marketingová komunikace Author info Jana Přikrylová a kolektiv Author Přikrylová Jana
Issue data Praha : Grada Publishing , 2019. - 328 s. : mp., obr., sch., tab., 25 cm Issue 2., zcela přeprac. vyd. Edition Expert ISBN 978-80-271-0787-2 Note Bibliografia s. 311-316. Bibliografické odkazy. Register Keywords marketingová komunikácia - communication in marketing - marketing communication komunikačný mix - communication mix medzinárodná komunikácia - international communication Form. Descr. kolektívne monografie - collective monographies Language Czech Country Czech Republic systematics 658.8:316.77 316.772.4 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 6, currently available 3, at library only 3 
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Call number Location Sublocation Umiestnenie Info 372313 Univerzita Mateja Bela Economic reading room In-Library Use Only 372314 Univerzita Mateja Bela Department of absent lending 372576 Univerzita Mateja Bela Department of absent lending 372577 Univerzita Mateja Bela Department of absent lending 382862 Univerzita Mateja Bela CC Kariérne centrum UMB In-Library Use Only 387091 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 
