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Title Cause-related marketing Subtitle case studies from a global perspectives Author info M. Mercedes Galan-Ladero, Clementina Galetra-Casquet, Helena M. Alves editors Another authors Galan-Ladero M. Mercedes (Editor)
Galetra-Casquet Clementina (Editor)
Alves Helena M. (Editor)
Issue data Cham : Springer Nature Switzerland AG , 2021. - xxiv, 435 s. : il., tab., 24 cm Edition Classroom companion: business , 2662-2866 ISBN 978-3-030-65454-2 Note Bibliografické odkazy Keywords marketing sociálny marketing - social marketing spoločenská zodpovednosť podnikov - corporate social responsibility - CSR etika podnikania - podniková etika - podnikateľská etika - business ethics dobročinný marketing - cause related marketing Form. Descr. kolektívne monografie - collective monographies Language English Country Switzerland systematics 658.8 658.8:364 005.35 17:658 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 383295 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Social media marketing Subtitle theories and applications Author info Stephan Dahl Author Dahl Stephan
Issue data London : SAGE Publications , 2018. - 277 s. : gr., il., tab., 24 cm Issue 2nd ed. ISBN 978-1-4739-8234-5 Note Bibliografické odkazy. Register Keywords sociálne médiá - social media internetový marketing - internet marketing sociálny marketing - social marketing Language English Country Great Britian systematics 316.774:004.738 658.8:364 658.8:004.738.5 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 368813 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Marketing the public sector Subtitle promoting the casue of public and nonprofit agencies Author info Seymour H. Fine Author Fine Seymour H.
Issue data New York : Routledge , 2017. - xxiv, 360 s. : il., tab., 24 cm Issue 1st ed. ISBN 978-1-138-52767-6 Note Bibliografia. Registre Keywords sociálny marketing - social marketing korporácie - corporations neziskový marketing - nonprofit marketing reklama a propagácia - advertising and promotion verejné služby - public utilities - public services Form. Descr. monografie - monographies Language English Country United States of America systematics 658.8:364 347.72 334.012.46 659.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 390138 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 
Title Sociální marketing Author info Radim Bačuvčík, Lenka Harantová Author Bačuvčík Radim
Co-authors Harantová Lenka
Issue data Zlín : VeRBuM , 2016. - 254 s. : obr., 23 cm Issue 1. vyd. ISBN 978-80-87500-80-4 Note Bibliografia s. 231-247. Register Keywords sociálny marketing - social marketing reklama reklama a propagácia - advertising and promotion Language Czech Country Czech Republic systematics 659 659.1 659.1:364 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 
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Call number Location Sublocation Umiestnenie Info 359272 Univerzita Mateja Bela Economic reading room In-Library Use Only 368296 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title New horizons in arts, heritage, nonprofit and social marketing Author info edited by Roger Bennett ... [et al.] Another authors Bennett Roger (Editor)
Issue data Abingdon, Oxon : Routledge Taylor & Francis Group , 2012. - x; 184 s. : ilustr. Issue 1st ed. Edition Key issues in marketing management ISBN 978-0-415-62889-1 Note Bibliografické odkazy. Register Keywords marketing sociálny marketing - social marketing marketingový manažment - marketing management Language English Country Great Britian systematics 339.138 339.146.4 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 341455 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only Title Nový pohled na společenskou odpovědnost firem Subtitle strategická CSR Author info Lucie Kuldová Author Kuldová Lucie
Issue data Plzeň : NAVA , 2012. - 173 s. : gr., obr., tab., 24 cm Issue 1. vyd. ISBN 978-80-7211-408-5 Note Bibliografia s. 142-153 Keywords spoločenská zodpovednosť podnikov - corporate social responsibility - CSR sociálny marketing - social marketing firmy - firms Language Czech Country Czech Republic systematics 339.138 339 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 344168 Univerzita Mateja Bela Department of finance and accounting In-Library Use Only Title Social Marketing Author info Manfred Bruhn, Jörg Tilmes Author Bruhn Manfred
Co-authors Tilmes Jörg
Issue data Stuttgart : Verlag W. Kohlhammer , 1989. - 258 s. Issue 1. Aufl. ISBN 3-17-008280-9 Keywords marketing plánovanie - planning sociálny marketing - social marketing ekonomická analýza - economic analysis perspektívy - perspectives Language German Country Germany systematics 339.138=30 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 208118 Univerzita Mateja Bela Economic reading room In-Library Use Only
