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Title Strategický marketing Subtitle strategie a trendy Author info Dagmar Jakubíková Author Jakubíková Dagmar
Issue data Praha : Grada , 2013. - 362 s. : obr., port., sch., tab., 25 cm Issue 2., rozš. vyd. Edition Expert ISBN 978-80-247-4670-8 Note Bibliografia s. 348-357. Register Keywords strategický marketing - strategic marketing marketingový mix - marketing mix marketingové koncepcie - marketing conceptions Form. Descr. monografie - monographies Language Czech Country Czech Republic systematics 658.8 658.8:005.21 339.138 Annotation Resumé anglicky Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 5, currently available 0, at library only 5 
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Call number Location Sublocation Umiestnenie Info 357727 Univerzita Mateja Bela Economic reading room In-Library Use Only 359545 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 368289 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 368972 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only 382841 Univerzita Mateja Bela CC Kariérne centrum UMB In-Library Use Only
