Search results
Title Engaging customers using big data Subtitle how marketing analytics are transforming business Author info Arvind Sathi Author Sathi Arvind
Issue data New York : Palgrave Macmillan , 2014. - ix; 215 s., 24 cm Issue 1st ed. ISBN 978-1-137-38618-2 Note Bibliografické odkazy. Register Keywords marketing marketingová analýza - marketing analysis zákaznícke správanie internetový marketing - internet marketing customers' behavior Language English Country United States of America systematics 339.138 658.893 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 346211 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Consumer behaviour Author info Jim Blythe Author Blythe Jim
Issue data London : SAGE Publications , 2013. - xx; 450 s. : obr., 27 cm Issue 2nd ed. ISBN 978-1-4462-6645-8 Note Bibliografické odkazy. Register Keywords zákaznícke správanie marketing zákazníci - customers spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour spotrebitelia - consumers Language English Country Great Britian systematics 339.138 658.893 658.891 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 
book
Call number Location Sublocation Umiestnenie Info 345920 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 346149 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Handbook of marketing scales Subtitle multi-item measures for marketing and consumer behavior research Author info William O. Bearden, Richard G. Netemeyer Author Bearden William O.
Co-authors Netemeyer Richard G.
Issue data Thousand Oaks : SAGE Publications , 1999. - xiv; 537 s. : tab., 29 cm Issue 2nd ed. ISBN 978-0-7619-1000-8 Note Bibliografické odkazy. Register Keywords marketingový výskum - výskum trhu - marketing research - market research zákaznícke správanie marketing spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour Language English Country United States of America systematics 339.138 336.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 337890 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only
