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Records found: 3  
Your query: Author Sysno/Doc.kind = "^umb_un_auth 0145002 xkni^"
  1. TitleEngaging customers using big data
    Subtitlehow marketing analytics are transforming business
    Author infoArvind Sathi
    Author Sathi Arvind
    Issue dataNew York : Palgrave Macmillan , 2014. - ix; 215 s., 24 cm
    Issue1st ed.
    ISBN978-1-137-38618-2
    NoteBibliografické odkazy. Register
    Keywords marketing   marketingová analýza - marketing analysis   zákaznícke správanie   internetový marketing - internet marketing   customers' behavior  
    LanguageEnglish
    CountryUnited States of America
    systematics 339.138
    658.893
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    346211Univerzita Mateja BelaDepartment of corporate economics and managementIn-Library Use Only
  2. TitleConsumer behaviour
    Author infoJim Blythe
    Author Blythe Jim
    Issue dataLondon : SAGE Publications , 2013. - xx; 450 s. : obr., 27 cm
    Issue2nd ed.
    ISBN978-1-4462-6645-8
    NoteBibliografické odkazy. Register
    Keywords zákaznícke správanie   marketing   zákazníci - customers   spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour   spotrebitelia - consumers  
    LanguageEnglish
    CountryGreat Britian
    systematics 339.138
    658.893
    658.891
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count2, currently available 0, at library only 2
    Call numberLocationSublocationUmiestnenieInfo
    345920Univerzita Mateja BelaDepartment of corporate economics and managementIn-Library Use Only
    346149Univerzita Mateja BelaEconomic reading roomIn-Library Use Only
  3. TitleHandbook of marketing scales
    Subtitlemulti-item measures for marketing and consumer behavior research
    Author infoWilliam O. Bearden, Richard G. Netemeyer
    Author Bearden William O.
    Co-authors Netemeyer Richard G.
    Issue dataThousand Oaks : SAGE Publications , 1999. - xiv; 537 s. : tab., 29 cm
    Issue2nd ed.
    ISBN978-0-7619-1000-8
    NoteBibliografické odkazy. Register
    Keywords marketingový výskum - výskum trhu - marketing research - market research   zákaznícke správanie   marketing   spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour  
    LanguageEnglish
    CountryUnited States of America
    systematics 339.138
    336.1
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    337890Univerzita Mateja BelaDepartment of corporate economics and managementIn-Library Use Only


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