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Title Customer relationship marketing Subtitle theoretical and managerial perspectives Author info Naresh K. Malhotra, James Agarwal Author Malhotra Naresh K.
Co-authors Agarwal James
Issue data Hackensack, NJ : World Scientific Publishing , 2021. - xxii, 348 s. : il., tab., 28 cm ISBN 978-1-944659-74-5 Note Bibliografické odkazy. Registre Keywords riadenie vzťahov so zákazníkmi - customer relationship management - CRM vzťahový marketing - marketing vzťahov - relationship marketing Form. Descr. monografie - monographies Language English Country United States of America systematics 005.346 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 383301 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Marketing vzťahov v miestnej samospráve Author info Katarína Vitálišová Author Vitálišová Katarína 1985-
Issue data Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum : Univerzita Mateja Bela, Ekonomická fakulta , 2015. - 227 s. : gr., obr., sch., tab., 21 cm Issue 1. vyd. Edition Studia oeconomica , 50 ISBN 978-80-557-0924-6 Note Obsah a resumé anglicky. - Bibliografia s. 156-181 Keywords verejná správa - public administration miestna samospráva - miestne samosprávy - local government vzťahový marketing - marketing vzťahov - relationship marketing Language Slovak Country Slovak Republic systematics 35 352 658.3 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 38, currently available 33, at library only 5 
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Call number Location Sublocation Umiestnenie Info 352936 Univerzita Mateja Bela Economic reading room In-Library Use Only 352937 Univerzita Mateja Bela Department of absent lending 352938 Univerzita Mateja Bela Department of absent lending 352939 Univerzita Mateja Bela Department of absent lending 352940 Univerzita Mateja Bela Department of absent lending 352941 Univerzita Mateja Bela Department of absent lending 352942 Univerzita Mateja Bela Department of absent lending 352943 Univerzita Mateja Bela Department of absent lending 352944 Univerzita Mateja Bela Department of absent lending 352945 Univerzita Mateja Bela Department of absent lending 352946 Univerzita Mateja Bela Department of absent lending 352947 Univerzita Mateja Bela Department of absent lending 352948 Univerzita Mateja Bela Department of absent lending 352949 Univerzita Mateja Bela Department of absent lending 352950 Univerzita Mateja Bela Department of absent lending 352951 Univerzita Mateja Bela Department of absent lending 352952 Univerzita Mateja Bela Department of absent lending 352953 Univerzita Mateja Bela Department of absent lending 352954 Univerzita Mateja Bela Department of absent lending 352955 Univerzita Mateja Bela Department of absent lending 352956 Univerzita Mateja Bela Department of absent lending 352957 Univerzita Mateja Bela Department of absent lending 352958 Univerzita Mateja Bela Department of absent lending 352959 Univerzita Mateja Bela Department of absent lending 352960 Univerzita Mateja Bela Department of absent lending 352961 Univerzita Mateja Bela Department of absent lending 352962 Univerzita Mateja Bela Department of absent lending 352963 Univerzita Mateja Bela Department of absent lending 352964 Univerzita Mateja Bela Department of absent lending 352965 Univerzita Mateja Bela Department of absent lending 352966 Univerzita Mateja Bela Department of absent lending 352967 Univerzita Mateja Bela Department of absent lending 352968 Univerzita Mateja Bela Department of absent lending 352969 Univerzita Mateja Bela Department of absent lending 352970 Univerzita Mateja Bela Economic reading room In-Library Use Only 358974 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 358975 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 358976 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only Title Relationship marketing Subtitle a consumer experience approach Author info Steve Baron, Tony Conway, Gary Warnaby Author Baron Steve
Co-authors Conway Tony
Warnaby Gary
Issue data London : SAGE Publications , 2010. - ilustr., 25 cm Issue 1st ed. Edition Advanced marketing series ISBN 978-1-4129-3121-2 Note Bibliografické odkazy. Register Keywords vzťahový marketing - marketing vzťahov - relationship marketing zákazníci - customers spotrebitelia - consumers Language English Country Great Britian systematics 339.138 658.893 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 341549 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only Title Marketing management Subtitle a relationship approach Author info Svend Hollensen Author Hollensen Svend
Issue data Harlow, UK : Pearson Education , c2010. - 656 s. : il., tab., 27 cm Issue 2nd ed. ISBN 978-0-273-70683-0 Note Bibliogr. odkazy. Reg. Keywords marketingový manažment - marketing management vzťahový marketing - marketing vzťahov - relationship marketing Language English Country Great Britian systematics 658.3 005.346 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 319775 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only Title Marketing the sports organisation Subtitle building networks and relationships Author info Alain Ferrand and Scott McCarthy Author Ferrand Alain
Co-authors McCarthy Scott
Issue data Abingdon : Routledge Taylor & Francis Group , 2009. - xx; 297 s. : ilustr., 23 cm Issue 1st ed. ISBN 978-0-415-45330-1, 0-415-45330-5 Note Bibliografia s. 282-286. Register Keywords športové organizácie - sports organization marketing vzťahový marketing - marketing vzťahov - relationship marketing Language English Country Great Britian systematics 339.138 796 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 341560 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only Title Strategic alliances and marketing partnerships Subtitle gaining competitive advantage through collaboration and partnering Author info Richard Gibbs, Andrew Humphries Author Gibbs Richard
Co-authors Humphries Andrew
Issue data London : Kogan Page , c2009. - 235 s. : il., tab., 24 cm Issue [1. vyd.] ISBN 978-0-7494-5484-5 Note Reg. Keywords strategické aliancie - strategic alliances vzťahový marketing - marketing vzťahov - relationship marketing Language English Country Great Britian systematics 658 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 319781 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only Title Relationship marketing Subtitle perspectives, dimensions and contexts Author info Tracy Harwood, Tony Garry and Anne Broderick Author Harwood Tracy
Co-authors Garry Tony
Broderick Anne
Issue data New York : McGraw-Hill , 2008. - xxii, 242 s. : il. tab., 25 cm Issue [1st ed.] ISBN 978-0-07-711422-0 Note Bibliogr. odkazy. Register Keywords vzťahový marketing - marketing vzťahov - relationship marketing Language English Country United States of America systematics 658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 309302 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only Title Relationship marketing Subtitle exploring relational strategies in marketing Author info John Egan Author Egan John
Issue data Harlow : Pearson Education , 2008. - xxi, 311 s. : il., 25 cm Issue 3rd ed. ISBN 978-0-273-71319-7 Note Glossary. - Bibliogr. odkazy. Register Keywords vzťahy so zákazníkmi - customer relations predaj - selling vzťahový marketing - marketing vzťahov - relationship marketing obchodné spoločnosti - business companies - trading companies korporácie - corporations Language English Country Great Britian systematics 005.42 339.138 347.72 658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 309303 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only Title Total relationship marketing Subtitle [marketing management, relationship strategy, CRM, and a new dominant logic fot the value-creating network economy] Author info Evert Gummesson Author Gummesson Evert
Issue data Oxfod : Butterworth-Heinemann ; Amsterdam : Elsevier , 2008. - xiv, 376 s. : il., tab., 25 cm Issue 3rd ed. ISBN 978-0-7506-8633-4 Note Bibliogr. odkazy. Register Keywords vzťahový marketing - marketing vzťahov - relationship marketing riadenie vzťahov so zákazníkmi - customer relationship management - CRM Language English Country Great Britian systematics 005 005.346 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 309305 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only
