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Title Psychologie reklamy Author info Jitka Vysekalová a kolektiv Author Vysekalová Jitka
Issue data Praha : Grada Publishing , 2012. - 328 s. : gr., il., tab., 25 cm Issue 4., rozš. a aktual. vyd. Edition Expert ISBN 978-80-247-4005-8 Note Bibliografia s. 311-316. Register Keywords psychológia reklamy - psychology of advertising účinnosť reklamy neuromarketing effeciency of advertising campaign Language Czech Country Czech Republic systematics 659.1:159.9 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 5, currently available 2, at library only 3 
book
Call number Location Sublocation Umiestnenie Info 333976 Univerzita Mateja Bela Universal reading room In-Library Use Only 333977 Univerzita Mateja Bela Economic reading room In-Library Use Only 333978 Univerzita Mateja Bela Department of absent lending 333979 Univerzita Mateja Bela Department of absent lending 368981 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only
