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Title Základy marketingu Author info Miroslav Karlíček a kolektiv Author Karlíček Miroslav
Issue data Praha : Grada Publishing , 2018. - 285 s. : il., tab., 24 cm Issue 2., přeprac. a rozš. vyd. ISBN 978-80-247-5869-5 Note Bibliografia s. 275-285. Bibliografické odkazy Keywords marketing Form. Descr. kolektívne monografie - collective monographies Language Czech Country Czech Republic systematics 658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 
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Call number Location Sublocation Umiestnenie Info 377506 Univerzita Mateja Bela Economic reading room In-Library Use Only 377507 Univerzita Mateja Bela Department of absent lending Title Marketingová komunikace Subtitle jak komunikovat na našem trhu Author info Miroslav Karlíček a kolektiv Author Karlíček Miroslav
Issue data Praha : Grada , 2016. - 221 s. : gr., obr., sch., tab., 24 cm Issue 2. aktualiz. a dopl. vyd. ISBN 978-80-247-5769-8 Note Bibliografia s. 215-221. Bibliografické odkazy Keywords marketing marketingová komunikácia - communication in marketing - marketing communication public relations - styk s verejnosťou - komunikácia s verejnosťou Form. Descr. kolektívne monografie - collective monographies Language Czech Country Czech Republic systematics 658 658.8:316.77 339.138 659.4 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 0, at library only 3 
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Call number Location Sublocation Umiestnenie Info 357726 Univerzita Mateja Bela Economic reading room In-Library Use Only 368292 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 387086 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 
Title Marketingová komunikace Subtitle jak komunikovat na našem trhu Author info Miroslav Karlíček, Petr Král Author Karlíček Miroslav
Co-authors Král Petr
Issue data Praha : Grada , 2011. - 213 s. : fotogr., gr., 24 cm Issue 1. vyd. ISBN 978-80-247-3541-2 Note Bibliografia s. 201-209. Register Keywords marketing marketingová komunikácia - communication in marketing - marketing communication eventový manažment - event management Language Czech Country Czech Republic systematics 339.138 005 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 4, currently available 1, at library only 3 
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Call number Location Sublocation Umiestnenie Info 345044 Univerzita Mateja Bela Universal reading room In-Library Use Only 345045 Univerzita Mateja Bela Department of absent lending 345046 Univerzita Mateja Bela Economic reading room In-Library Use Only 368991 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only Title Marketingová komunikace Author info Miroslav Karlíček, Marcela Zamazalová a kolektiv Author Karlíček Miroslav
Co-authors Zamazalová Marcela
Issue data Praha : Vysoká škola ekonomická , 2009. - 176 s. : il., tab., 30 cm Issue 1. vyd. ISBN 978-80-245-1601-1 Note 200 výt.. - Bibliografia s. 172-176. Bibliogr. odkazy Keywords marketingová komunikácia - communication in marketing - marketing communication vysokoškolské učebnice - učebnice vysokých škôl textbooks (higher) Language Czech Country Czech Republic systematics 658.8:316.77 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 5, currently available 4, at library only 1 
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Call number Location Sublocation Umiestnenie Info 315676 Univerzita Mateja Bela Economic reading room In-Library Use Only 315677 Univerzita Mateja Bela Department of absent lending 315678 Univerzita Mateja Bela Department of absent lending 315679 Univerzita Mateja Bela Department of absent lending 315680 Univerzita Mateja Bela Department of absent lending
