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Title Branding paradigms and the shift of methodological approaches to branding in tourism settings Author info Marica Mazurek Author Mazureková Marica 1959- (100%) UMBEF14 - Inštitút ekonomických vied
Source document Kybernetes : tourism management based on systems-thinking, holism and social responsibility. Vol. 43, no. 3/4, special issue (2014), pp. 565-586. - Bingley : Emerald Publishing Limited, 2014 Keywords cestovný ruch - turizmus - tourism paradigms epistemológia - epistemology branding social value approaches Language English Country Great Britian systematics 338.48 Public work category ADC No. of Archival Copy 30649 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika 
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