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Title Reklama Subtitle jak dělat reklamu Author info Jitka Vysekalová, Jiří Mareš Author Vysekalová Jitka
Co-authors Mareš Jiří
Issue data Praha : GRADA Publishing , 2018. - 232 s. : il., tab., 24 cm Issue 4., aktualiz. a dopl. vyd. Edition Marketing ISBN 978-80-247-5865-7 Note Bibliografia s. 225-227. Bibliografické odkazy. Register Keywords reklama reklamné stratégie - advertising strategy marketingová komunikácia - communication in marketing - marketing communication reklamné kampane reklama a propagácia - advertising and promotion advertising campaigns Form. Descr. monografie - monographies Language Czech Country Czech Republic systematics 659.1 659.113 658.8:316.77 Annotation Resumé anglicky Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 
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Call number Location Sublocation Umiestnenie Info 375677 Univerzita Mateja Bela Economic reading room In-Library Use Only 375678 Univerzita Mateja Bela Department of absent lending Title Psychológia reklamy Author info Jana Matúšová Author Galera Matúšová Jana
Issue data Trvava : Univerzita sv. Cyrila a Metoda , 2013. - 77 s. : obr., 30 cm Issue 1. vyd. ISBN 978-80-8105-471-6 Keywords psychológia reklamy - psychology of advertising reklamné kampane advertising campaigns Language Slovak Country Slovak Republic systematics 159.98:659.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 359566 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Reklama Subtitle jak dělat reklamu Author info Jitka Vysekalová, Jiří Mareš Author Vysekalová Jitka
Co-authors Mareš Jiří
Issue data Praha : GRADA Publishing , 2010. - 208 s. : il., tab., 24 cm Issue 3., aktualiz. a dopl. vyd. Edition Marketing ISBN 978-80-247-3492-7 Note Bibliografia s. 202-203. Register Keywords reklama reklamné kampane reklama a propagácia - advertising and promotion advertising campaigns Language Czech Country Czech Republic systematics 659.144 Annotation Resumé anglicky Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 368295 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Reklama Subtitle jak dělat reklamu Author info Jitka Vysekalová, Jiří Mareš Author Vysekalová Jitka
Co-authors Mareš Jiří
Issue data Praha : GRADA Publishing , 2003. - 122 s., 21 cm Issue 1. vyd. Edition Poradce pro praxi ISBN 80-247-0557-5 Note Bibliografia s. 117 - 118. Register Keywords reklama reklamné kampane Language Czech Country Czech Republic systematics 659.144 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 2, at library only 1 
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Call number Location Sublocation Umiestnenie Info 24245 Univerzita Mateja Bela Economic reading room In-Library Use Only 246107 Univerzita Mateja Bela Department of absent lending – deposit. Available in 2 days. 270366 Univerzita Mateja Bela Department of absent lending Title Vyznání muže reklamy Author info David Ogilvy; [z angl. orig. prel. Milan Dvořák] Author Ogilvy David
Another authors Dvořák Milan (Translator)
Issue data Praha : Management Press , 1995. - 140 s. Issue 1.vyd. ISBN 80-85603-88-8 Keywords reklama reklamné kampane reklamné agentúry Language Czech Country Czech Republic systematics 659 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 219249 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Moderní reklama Subtitle Umění zaujmout Author info Don E. Schultz Author Schultz Don E.
Issue data Praha : GRADA a.s. , 1995. - 668 s. Issue 1.vyd. ISBN 80-7169-062-7 Keywords reklama reklamné kampane marketing Language Czech systematics 659.1:330.3 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 219111 Univerzita Mateja Bela Economic reading room In-Library Use Only
