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Title Public relations management in the internet environment Author info J. Závadský, A. Šatanová, E. Hvizdová Author Závadský Ján 1975- (20%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Co-authors Šatanová Anna (20%)
Hvizdová Eva (60%)
Source document Economic Annals-XXI : research journal. Vol. 165, no. 5-6 (2017), pp. 124-127. - Kiev : Institute of Society Transformation, 2017 Keywords internetové obchody - online stores manažment ľudských zdrojov - human resources management - riadenie ľudských zdrojov online nakupovanie - online shopping public relations - styk s verejnosťou - komunikácia s verejnosťou Language English Country Ukraine systematics 005 Annotation © Institute of Society Transformation, 2017. Introduction. Working with the public is a priority issue for management. It should be not just a one-time act, but long, well planned process. Public relations is a multiform tool for marketing communication, widely used by managers in their business activities. It requires knowledge of marketing, journalism, creativity, and profound knowledge of the Internet environment. In order to keep businesses competitive, it is necessary to invest in the knowledge and skills of managers to upgrade their capabilities to manage relationships with the wide public. In order to understand how the Internet environment transforms views on the business and influences its products, it is important to explore the perception of the Internet environment by the consumers. That is why the purpose of this paper is to examine the views of consumers on the forms and effectiveness of PR on the Internet. Results. We undertook a survey focused on the use of public relations tools in the online environment. It was conducted online in Slovakia from February to March, 2017, and included 357 respondents of different age and social groups. We have established 4 hypotheses. Each hypothesis consisted of a zero and alternative hypotheses. Using correctly selected statistical methods, we sought dependencies among variables based at questionnaire responses. In Hypothesis 1 we examined whether random respondents had knowledge of the concept of «Public Relations», depending on the level of education; in Hypothesis 2 whether there is dependence between the respondent’s gender and paying attention to online advertising; in Hypothesis 3 whether there is dependence between work position and the length of time the respondent spends on the Internet; in Hypothesis 4 we found out which factors, including age, affect respondents when they decide to make e-shop purchases. Conclusion. The research results based at the undertaken survey point to the fact that the most powerful factor in making decision on purchase via e-shop is the price of the product, the credibility of the site, and the communication with the vendor through the chat windows together with the connection with age of the respondents. At the same time, gender does not play a significant role in attention to on-line advertising, and job position in perception of consumers does not influence the amount of time they can spend on the Internet. Our findings show direction for PR strategies development in the Internet and indicate areas of prior attention to businessmen. Public work category ADM No. of Archival Copy 40930 Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika 
unrecognised
Project STEPS TWO - Strengthening of European Vision in Physics EducationAuthor infoJana RaganováAuthorSource document18th Conference of Slovak Physicists : proceedings, 6. - 9. 9. 2010, Matej Bel University, Banská Bystrica. S. 45-46. - Košice : Slovak Physical Society, 2011 / Reiffers Marián ; 18th Conference of Slovak Physicists Conference of Slovak PhysicistsKeywords - Title
Title Consumer behavior and internet Author info Zdenka Musová, Martina Minárová, Eva Poliačiková Author Musová Zdenka 1971- (34%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Minárová Martina 1973- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Poliačiková Eva 1960- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Marketing identity : online rules, conference proceedings from international scientific conference, Smolenice, 7.-8. 11. 2017, part 2. S. 172-183. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2017 ; Marketing identity conference proceedings from international scientific conference Keywords spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour internet - Internet online nakupovanie - online shopping Language English Country Slovak Republic systematics 334 Public work category AFD No. of Archival Copy 42691 Repercussion category KOCIANOVÁ, Anna - SEDLIAČIKOVÁ, Mariana - SCHMIDTOVÁ, Jarmila - MELICHOVÁ, Miroslava - HOGHOVÁ, Lesia. Prerequisites for the development of the wood-processing family enterprises. In Acta facultatis xylologiae Zvolen. ISSN 1336-3824, 2022, vol. 64, no. 2, pp. 133-146.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
The course „Investigations of Human-Environment Interaction“ - one of the ComLab-2 project productsPar.titleKurz “Skúmanie interakcií človeka s prostredím” - jeden z výsledkov projektu ComLab-2Author infoJana Raganová ... [et al.]AuthorTitle The course „Investigations of Human-Environment Interaction“ - one of the ComLab-2 project products Par.title Kurz “Skúmanie interakcií človeka s prostredím” - jeden z výsledkov projektu ComLab-2 Author info Jana Raganová ... [et al.] Author Raganová Janka 1963- (20%) UMBFP06 - Katedra fyziky
Co-authors Holec Stanislav 1956- (20%) UMBFP06 - Katedra fyziky
Hruška Martin 1974- (20%) UMBFP06 - Katedra fyziky
Murin Miroslav (20%) UMBFP06 - Katedra fyziky
Spodniaková Pfefferová Miriam 1978- (20%) UMBFP06 - Katedra fyziky
Source document Physics Studies – Global Views – Local Needs : 10th Jubilee General Forum EGF 2008. S. 29. - Poiana Brasov : EUPEN, 2008 Keywords odborné vzdelávanie - profesijné vzdelávanie - vocational education vyučovanie fyziky metódy - methods počítačové laboratóriá