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Title The effect of product placement on consumer behaviour Author info Michal Budinský, Janka Táborecká-Petrovičová Author Budinský Michal 1993- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Táborecká Petrovičová Janka 1979- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document The 2020 IAI Book of proceedings : Education and social sciences conference, Business and economics conference, Barcelona, Spain, 10 February 2020. S. 5-20. - Skopje : International Academic Institute, 2020 ; Education and social sciences conference, Business and economics conference vedecká konferencia Keywords produkty - products umiestnenie imidž značky - brand image zákaznícke správanie Form. Descr. príspevky v zborníku - proceedings papers Language English Country Spain Public work category AFC No. of Archival Copy 47868 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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Title The 2020 IAI Book of proceedings Subtitle Education and social sciences conference, Business and economics conference, Barcelona, Spain, 10 February 2020 Action Education and social sciences conference, Business and economics conference . vedecká konferencia , Barcelona, Spain , 10.02.2020 Issue data Skopje : International Academic Institute , 2020 Issue 1. vyd. ISBN 978-608-4881-07-0 Form. Descr. zborníky konferencií Language English Country Macedonia, The Former Yugoslav Republic of Public work category FAI Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (1) - PUBLIKAČNÁ ČINNOSŤ 
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