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Title Mutual workings of the quality factor and customer satisfaction Author info Helena Čierna Author Čierna Helena 1952- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Marketing of the companies in V4 countries one step before the entry to European Union : text book of international scientific conference. S. 37-40. - Banská Bystrica : Faculty of Economics of Matej Bel University, 2003 / Ďaďo Jaroslav 1954- ; Laššák Vladimír ; Vetráková Milota 1950- ; Strišš Jozef ; Lipták František Keywords spokojnosť zákazníkov - customer satisfaction kvalita služieb - quality of services Language English Country Slovak Republic systematics 330 Public work category AFD No. of Archival Copy 34482 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
article
Title Global marketing research Author info Soňa Uhríková Author Uhríková Soňa UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Marketing of the companies in V4 countries one step before the entry to European Union : text book of international scientific conference. S. 379-387. - Banská Bystrica : Faculty of Economics of Matej Bel University, 2003 / Ďaďo Jaroslav 1954- ; Laššák Vladimír Note Bibl.: s. 387 Keywords marketingový výskum - výskum trhu - marketing research - market research market size assessment multi-country research Language English Country Slovak Republic systematics 334 Public work category AFD No. of Archival Copy 8932 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
Title Strategy of customer care in tourism Par.title Stratégia starostlivosti o zákazníka v cestovnom ruchu Author info Marian Gúčik, Vanda Maráková Author Gúčik Marian 1945- (50%) UMBEF01 - Katedra cestovného ruchu
Co-authors Maráková Vanda 1976- (50%) UMBEF01 - Katedra cestovného ruchu
Source document Marketing of the companies in V4 countries one step before the entry to European Union : text book of international scientific conference. S. 101-109. - Banská Bystrica : Faculty of Economics of Matej Bel University, 2003 / Ďaďo Jaroslav 1954- ; Laššák Vladimír Note Bibl.: s. 109 Keywords zákazníci - customers starostlivosť spokojnosť zákazníkov - customer satisfaction podniková ekonomika - ekonomika podnikania - managerial economics - business economics marketing Language English Country Slovak Republic systematics 339.138 Public work category AFD No. of Archival Copy 8690 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
Title Globalisation and its impacts of the entry and the working of distribution chains on the business net Author info Poliačiková Eva, Vančíková Zdenka Author Poliačiková Eva 1960- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Vančíková Zdenka (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Marketing of the companies in V4 countries one step before the entry to European Union : text book of international scientific conference. S. 305-313. - Banská Bystrica : Faculty of Economics of Matej Bel University, 2003 / Ďaďo Jaroslav 1954- ; Laššák Vladimír Keywords distribučné siete globalizácia - globalization obchodné siete Language English Country Slovak Republic systematics 339 Public work category AFD No. of Archival Copy 24549 Repercussion category HRONCOVÁ, Ivana - HRONEC, Štefan. The influence of recent business trends to marketing decisions od Slovak companies. In E-management 2004 : text book of international scientific conference. Banská Bystrica : Matej Bel University, 2004. ISBN 80-8083-031-2, s. 50-57.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
Title Consumer behavior by purchasing drugstore goods Par.title Spotebiteľské správanie pri nákupe drogistického tovaru Author info Hroncová Ivana, Malá Denisa Author Hroncová Ivana (40%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Malá Denisa 1976- (60%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Marketing of the companies in V4 countries one step before the entry to European Union : text book of international scientific conference. S. 139-147. - Banská Bystrica : Faculty of Economics of Matej Bel University, 2003 / Ďaďo Jaroslav 1954- ; Laššák Vladimír ; Vetráková Milota 1950- ; Strišš Jozef ; Lipták František Keywords drogistický tovar spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour drugstore goods Language English Country Slovak Republic systematics 339 Public work category AFD No. of Archival Copy 35910 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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