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Title Comparing the application of management of target destinations at the regional and local level in Slovakia and the Czech Republic Author info Vanda Maráková, Miroslava Medveďová Author Maráková Vanda 1976- (80%) UMBEF01 - Katedra cestovného ruchu
Co-authors Medveďová Miroslava 1989- (20%) UMBEF01 - Katedra cestovného ruchu
Source document Trends of management in the contemporary society : international conference on management, Brno, June 9th - 10th 2016 : peer-reviewed conference proceedings. S. 239-242. - Brno : Mendelova univerzita, 2016 ; Trends of management in the contemporary society medzinárodná konferencia Keywords cestovný ruch - turizmus - tourism destinačný manažment - manažment cieľových miest - destination management tourism destination management Language English Country Czech Republic systematics 338.48 Annotation In tourist destinations, the complex tourism products which satisfy visitors are being formed with the participation of the public and private sector. Since this is a complex process, the management of the destination must be applied. The aim of this paper is to analyse the secondary data of the management activities of organizations in Slovakia and the Czech Republic and compare the application of destination management at the regional and local level in surveyed countries. Public work category AFC No. of Archival Copy 37717 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ