Search results
Title Innovative approaches in a socially responsible marketing in a global environment Author info Zdenka Musová, Hussam Musa, Zuzana Huliaková Author Musová Zdenka 1971- (34%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Musa Hussam 1968- (33%) UMBEF04 - Katedra financií a účtovníctva
Huliaková Zuzana 1991- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Globalization and its socio-economic consequences : proceedings of 16th international scientific conference, Rajecké Teplice, 5th - 6th October 2016, Part III.. S. 1466-1475. - Žilina : University of Žilina, 2016 / Bartošová Viera ; Belás Jaroslav ; Globalization and its socio-economic consequences medzinárodná vedecká konferencia Keywords environmentálny marketing - environmental marketing sociálna zodpovednosť podnikov Language Slovak Country Slovak Republic systematics 330 Public work category AFD No. of Archival Copy 38711 Repercussion category SMEREK, Lukáš. Employees’ competencies development depending on the implementation of new forms of marketing communication. In International scientific conference of business economics management and marketing : ISCOBEMM 2017, Zaječí, 25th-26th May 2017. Brno : Masaryk university, 2017. ISBN 978-80-210-8714-9, pp. 256-263.
MALÁ, Denisa - BENČIKOVÁ, Dana. Customer perception of a green product as a result of logistics activities of an enterprise. In Aktuálne problémy podnikovej sféry 2017 : international scientific conference : current problems of the corporate sector 2017, Handlová - Ráztočno, 17th-18th May 2017 [online]. Bratislava : Vydavateľstvo EKONÓM, 2017, s. 722-731 [cit. 2018-03-13]. ISBN 978-80-225-4422-1. Dostupné na: https://fpm.euba.sk/www_write/files/veda-vyskum/Zborniky-APPS/2017.pdf
DĚDKOVÁ, Jaroslava. The use of green marketing as a corporate competitive advantage in a Czech-German comparison. In International scientific conference on opportunities and threats to current business managment in cross-border comparison, Pilsen, 2017. Lobnitz : GUC - Gesellschaft für Unternehmensrechnung und Controlling, 2017. Vol. 33. ISBN 978-3-86367-051-1, pp. 31-38.
MALÁ, Denisa - BENČIKOVÁ, Dana. Innovations of a green product. In Ekonomicko-manažérske spektrum [online]. 2018, vol. 12, no. 1, pp. 64-74 [cit. 2018-07-31]. ISSN 2585-7258. Dostupné na: http://ke.uniza.sk/sites/default/files/content_files/6_mala_bencikova.pdf
MINÁROVÁ, Martina - BENČIKOVÁ, Dana. Ethical behaviour of managers and building trust within an enterprise in a global environment. In Globalization and its socio-economic consequences : 18th international scientific conference, Rajecké Teplice, 10th-11th October 2018. Žilina : Žilinská univerzita, 2018. ISBN 978-80-8154-249-7, pp. 746-754.
MÁLIKOVÁ, Iveta. Impact of globalisation on circular economy and sustainable development. In SHS web of conferences : 19th international scientific conference : globalization and its socio-economic consequences - sustainability in the global-knowledge economy, Rajecké Teplice, 09th-10th October 2019. ISSN 2261-2424, 2020, vol. 74, art. no. 06018, pp. 1-6.
KUSÁ, Alena - PIATROV, Igor. Perception of global environmental problems by Generation C and its marketing communication preferences. In SHS web of conferences : 19th international scientific conference : globalization and its socio-economic onsequences - sustainability in the global-knowledge economy, Rajecké Teplice, 09th-10th October 2019. ISSN 2261-2424, 2020, vol. 74, art. no. 01021, pp. 1-7.
KUSA, Alena - PIATROV, Igor. Global marketing trends in the context of the selected generation. In Globalization and its socio-economic consequences, pts 1-4 : 17th international scientific conference, Rajecké Teplice, 04th-05th October 2017. Žilina : The University of Žilina, 2017. ISBN 978-80-8154-212-1, pp. 1259-1266.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ Title The model of financial budgeting and planning for micro and small enterprises Author info Viera Marková, Mariana Sedliačiková, Diana Hamáry Gurová Author Marková Viera 1952- (34%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Sedliačiková Mariana (33%)
Hamáry Gurová Diana 1990- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Globalization and its socio-economic consequences : proceedings of 16th international scientific conference, Rajecké Teplice, 5th - 6th October 2016, Part III.. S. 1305-1312. - Žilina : University of Žilina, 2016 / Bartošová Viera ; Belás Jaroslav ; Globalization and its socio-economic consequences medzinárodná vedecká konferencia Keywords finančné plánovanie - financial planning rozpočtová skladba - rozpočtovanie - budgeting micro and small enterprises Language English Country Slovak Republic systematics 330 Annotation Micro and small enterprises create a crucial part of the economic potential of the European Union. The prosperity of every European country in the current globalized world depends on their vitality, flexibility and competitiveness. Budgeting is one of the most used tool for financial planning in micro and small enterprises. Standard methods of budgeting used in these enterprises have some gaps which make it non-transparent and not suitable for current turbulent age. The aim of this paper is to create a model of financial planning through the connection to the economic value added (EVA), as a modern method of performance measurement and budgeting. The proposed model was based on the analyses of primary and secondary sources in the environment of Microsoft Office Excel 2013. This model was implemented, verified and tested in the practice of selected micro and small enterprises. The model will support gathering and analysing of information for financial planning, setting financial goals Public work category AFD No. of Archival Copy 38684 Repercussion category MALÁ, Denisa - BENČIKOVÁ, Dana. Customer perception of a green product as a result of logistics activities of an enteprise. In Aktuálne problémy podnikovej sféry 2017 : international scientific conference Current problems of the corporate sector 2017, Handlová - Ráztočno, 17th - 18th May 2017 [online]. Bratislava : Vydavateľstvo EKONÓM, 2017. ISBN 978-80-225-4422-1, s. 722-731 [cit. 2018-03-13]. Dostupné na: https://fpm.euba.sk/www_write/files/veda-vyskum/Zborniky-APPS/2017.pdf
LIŽBETINOVÁ, Lenka - STARCHOŇ, Peter - LORINCOVÁ, Silvia - WEBEROVÁ, Dagmar - PRUSA, Petr. Application of cluster analysis in marketing communications in small and medium-sized enterprises : an empirical study in the Slovak Republic. In Sustainability. ISSN 2071-1050, 2019, vol. 11, no. 8, pp. 1-18.
LORINCOVÁ, Silvia - HITKA, Miloš - BAJZÍKOVÁ, Ľubica - WEBEROVÁ, Dagmar. Are the motivational preferences of employees working in small enterprises in Slovakia changing in time? In Entrepreneurship and sustainability issues. ISSN 2345-0282, 2019, vol. 6, no. 4, pp. 1618-1635.
ČABINOVÁ, Veronika - ONUFEROVÁ, Erika - KISEĽÁKOVÁ, Dana - ŠOFRANKOVÁ, Beáta. Enterprise performance analysis of the Slovak health spa sector by applying selected modern financial methods. In 14th annual international Baťa conference for Ph.D. students and young researchers, Zlín, 25th April 2018. Zlín : Tomáš Baťa university in Zlín, 2018. ISBN 978-80-7454-730-0, pp. 17-29.
SOPKOVÁ, Eva. Tax licenses and business entities. In Economic theory and practice 2017 : proceedings of the Faculty of Economics of Matej Bel University in Banská Bystrica, 3th - 4th October 2017 [online]. Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum, 2018, pp. 571-578 [cit. 2019-11-18]. ISBN 978-80-557-1424-0. Dostupné na: http://www.etap.umb.sk/
HITKA, Miloš - LORINCOVÁ, Silvia - VETRÁKOVÁ, Milota - HAJDUCHOVÁ, Iveta - ANTALIK, Imrich. Factors related to gender and education affecting the employee motivation. In Entrepreneurship and sustainability issues. ISSN 2345-0282, 2020, vol. 7, no. 4, pp. 3226-3241.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ Názov Role of learning organization in building consumer confidence Súbež.n. Úloha učiacej sa organizácie pri budovaní zákazníckej dôvery Aut.údaje Małgorzata Adamska, Martina Minárová Autor Adamska Małgorzata (50%)
Spoluautori Minárová Martina 1973- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Zdroj.dok. E+M Ekonomie a Management. Roč. 17, č. 1 (2014), s. 62-72. - Liberec : Technická univerzita v Liberci, 2014 Kľúč.slová učiaca sa organizácia - learning organization intelektuálny kapitál - intellectual capital consumer confidence customer capital Jazyk dok. angličtina Krajina Česká republika Systematika 336 Kategória publikačnej činnosti ADM Číslo archívnej kópie 30515 Kategória ohlasu MUSOVÁ, Zdenka. Postoje spotrebiteľov k aktivitám dobročinného marketingu na Slovensku. In Acta oeconomica Universitatis Selye : vedecký recenzovaný časopis. ISSN 1338-6581, 2015, roč. 4, č. 1, s. 93-105.
MALÁ, Denisa. Zelená logistika v malých a stredných podnikoch na Slovensku. In Acta oeconomica Universitatis Selye : vedecký recenzovaný časopis. ISSN 1338-6581, 2015, roč. 4, č. 1, s. 75-82.
POLIAČIKOVÁ, Eva. Vnímanie Product Placement na Slovensku. In Acta oeconomica Universitatis Selye : vedecký recenzovaný časopis. ISSN 1338-6581, 2015, roč. 4, č. 1, s. 146-153.
KLEMENTOVÁ, Jarmila - ZÁVADSKÝ, Ján - ZÁVADSKÁ, Zuzana. The measurement and evaluation of the service quality through customer's satisfaction. In Procedia economics and finance : 4th world conference on business, economics and management, WCBEM, Kusadasi, 30th April - 2nd May 2015. Amsterdam : Elsevier, 2015. ISSN 2212-5671, pp. 126-130.
NOVAK, Vesna - ŽNIDARŠIČ, Anja - ŠPRAJC, Polona. Students’ perception of HR competencies. In Organizacija [online]. 2015, vol. 48, no. 1, pp. 33-44. [cit. 2016-07-15]. ISSN 1581-1832. Dostupné na: http://www.degruyter.com/dg/viewarticle.fullcontentlink:pdfeventlink/$002fj$002forga.2015.48.issue-1$002forga-2015-0003$002forga-2015-0003.pdf/orga-2015-0003.pdf?t:ac=j$002forga.2015.48.issue-1$002forga-2015-0003$002forga-2015-0003.xml
MALÁ, Denisa - SEDLIAČIKOVÁ, Mariana - DUŠAK, Marko - KAŠČÁKOVÁ, Alena - MUSOVÁ, Zdenka - KLEMENTOVÁ, Jarmila. Green logistics in the context of sustainable development in small and medium enterprises. In Drvna industrija. ISSN 0012-6772, 2017, vol. 68, no. 1, pp. 69-79.
CAVUSOGLU, Behiye - SAGSAN, Mustafa. Either economize on knowledge or capitalize on intellectuality : educational challenges for economic growth in the Turkish Republic of Northern Cyprus. In Turkish librarianship. ISSN 1300-0039, 2016, vol. 30, no. 2, pp. 166-184.
MUSA, Hussam - DEBNAROVÁ, Lenka - MUSOVÁ, Zdenka - KRIŠTOFÍK, Peter. Gender equality and corporate governance in Slovakia. In E+M. Ekonomie a management. ISSN 1212-3609, 2017, vol. 20, no. 1, pp. 98-110.
POLIAČIKOVÁ, Eva. Vnímanie obchodných formátov zákazníkmi na Slovensku. In Acta oeconomica universitatis Selye : vedecký recenzovaný časopis. ISSN 1338-6581, 2017, roč. 6, č. 1, s. 129-136.
MALÁ, Denisa - BENČIKOVÁ, Dana. Customer perception of a green product as a result of logistics activities of an enteprise. In Aktuálne problémy podnikovej sféry 2017 : international scientific conference Current problems of the corporate sector 2017, Handlová - Ráztočno, 17th-18th May 2017 [online]. Bratislava : Vydavateľstvo EKONÓM, 2017. ISBN 978-80-225-4422-1, s. 722-731 [cit. 2018-03-13]. Dostupné na: https://fpm.euba.sk/www_write/files/veda-vyskum/Zborniky-APPS/2017.pdf
YANG, K. F. - YANG, H. W. - CHANG, W. Y. - CHIEN, H. K. The effect of service quality among customer satisfaction, brand loyalty and brand image. In IEEE international conference on industrial engineering and engineering management, Singapore, 10th-13th September 2017. New York : IEEE, 2017. ISBN 978-1-5386-0948-4, pp. 2286-2290.
ZAVADSKÝ, Ján - MALÁ, Denisa - BENČIKOVÁ, Dana - SEDLIAČIKOVA, Mariana - ŠATANOVÁ, Anna. Behavioral approach to quality : an empirical study in Slovak SMEs. In Cogent business and management. ISSN 2331-1975, 2020, vol. 7, no. 1, pp. 1-19.
LOBOS, Krzysztof - MALATEK, Vojtech - SZEWCZYK, Miroslawa. Management practices in area of human resources and monitoring results as determinants of SME's success in Poland and the Czech Republic. In E+M. Ekonomie a management. ISSN 1212-3609, 2020, vol. 23, no. 2, pp. 114-125.
BENČIKOVÁ, Dana - MALÁ, Denisa - ĎAĎO, Jaroslav. Intercultural competences in slovak business environment. In E & M Ekonomie a management. ISSN 1212-3609, 2019, vol. 22, no. 3, pp. 51-66.
KUMAR, Mohit - PAUL, Justin - MISRA, Madhvendra - ROMANELLO, Rubina. The creation and development of learning organizations : a review. In Journal of knowledge management. ISSN 1367-3270, 2021, vol. 25, no. 10, pp. 2540-2566.
Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Odkazy (1) - PUBLIKAČNÁ ČINNOSŤ Odkazy PERIODIKÁ-Súborný záznam periodika Názov Manažment kľúčových zákazníkov Aut.údaje Eva Poliačiková; rec. Xenie Lukoszová, Marian Gúčik Autor Poliačiková Eva 1960- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Ďalší autori Lukoszová Xenie (Recenzent)
Gúčik Marian 1945- (Recenzent)
Vyd.údaje Bratislava : Iura Edition , 2012. - 101 s. Vydanie 1. vyd. ISBN 978-80-8078-451-5 Kľúč.slová manažment kľúčových zákazníkov management of key customers key account management zavedenia KAM (Key account management) Jazyk dok. slovenčina Krajina Slovenská republika Systematika 005 Kategória publikačnej činnosti BAB Číslo archívnej kópie 22058 Kategória ohlasu MINÁROVÁ, Martina - MUSOVÁ, Zdenka. Morálna predstavivosť manažérov ako predpoklad zodpovedného správania podnikov. In Globalizácia a jej sociálno-ekonomické dôsledky '13 : recenzovaný zborník z medzinárodnej vedeckej konferencie vydaný ako mimoriadne číslo elektronického časopisu Podniková ekonomika a manažment. ISSN 1336-5878, 2013, s. 456-[458].
MINÁROVÁ, Martina. Podnikateľská etika na Slovensku. In Profesionálne etické kompetencie : profilovanie a uplatnenie. Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum, 2013. ISBN 978-80-557-0574-3, s. 63-75.
MINÁROVÁ, Martian - MUSOVÁ, Zdenka. Význam zodpovednosti a morálnej predstavivosti manažérov v podnikaní. In Aplikovaná etika - kontext a perspektívy 2 : zborník monografických štúdií z vedeckej konferencie konanej na FF UPJŠ v Košiciach dňa 12. 9. 2013. Košice : Univerzita Pavla Jozefa Šafárika, 2014. ISBN 978-80-8152-101-0, s. 186-197.
ADAMSKA, Małgorzata - MINÁROVÁ, Martina. Role of learning organization in building consumer confidence. In E+M Ekonómie and Management : vědecký ekonomický časopis. ISSN 1212-3609, 2014, vol. 17, no. 1, pp. 62-72.
DĚDKOVÁ, Jaroslava - BLAŽKOVÁ, Klára. The competitive environment among companies in the Czech part of Euroregional Neisse-Nisa-Nysa. In E+M. Ekonomie a management : vědecký ekonomický časopis. ISSN 1212-3609, 2014, vol. 17, no. 3, pp. 86-97.
BARTKOVÁ, Lucia. Marketing II. Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum, 2015. 80 s. ISBN 978-80-557-0866-9.
UNGERMAN, Otakar - HONZAKOVA, Iveta. The effect of the direct economic impact on employees' compensation which arise in organising of the event. In Political sciences, law, finance, economics and tourism : international multidisciplinary scientific conferences on social sciences and arts (SGEM 2014). Sofia : Stef92 Technology LTD, 2014. ISBN 978-619-7105-27-8, pp. 589-596.
LIBERKO, I. - BEDNAROVÁ, L. - HAJDUOVÁ, Z. - CHOVANCOVÁ, J. Possibilities to optimize the logistics chain in the manufacturing plant. In Polish journal of management studies. ISSN 2081-7452, 2015, vol. 12, no. 2, pp. 103-113.
MALÁ, Denisa - BENČIKOVÁ, Dana. Customer perception of a green product as a result of logistics activities of an enteprise. In Aktuálne problémy podnikovej sféry 2017 : international scientific conference Current problems of the corporate sector 2017, Handlová - Ráztočno, 17th - 18th May 2017 [online]. Bratislava : Vydavateľstvo EKONÓM, 2017. ISBN 978-80-225-4422-1, s. 722-731 [cit. 2018-03-13]. Dostupné na: https://fpm.euba.sk/www_write/files/veda-vyskum/Zborniky-APPS/2017.pdf
Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Odkazy (6) - PUBLIKAČNÁ ČINNOSŤ