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The role of consumer ethnocentrism in a buy national campaign in a transitioning country: some evidence from Slovakia
Názov The role of consumer ethnocentrism in a buy national campaign in a transitioning country: some evidence from Slovakia Aut.údaje Kojo Saffu, John H. Walker, Marica Mazurek Autor Saffu Kojo (34%)
Spoluautori Walker John H. (33%)
Mazureková Marica 1959- (33%) UMBEF14 - Inštitút ekonomických vied
Zdroj.dok. International journal of emerging markets. Vol. 5, No. 2 (2010), p. 203-226. - Bingley : Emerald Group Publishing Limited, 2010 Kľúč.slová etnocentrizmus národné hospodárstvo - národná ekonomika - national economy spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour ethnocentrism Heslá geogr. Slovensko Jazyk dok. angličtina Krajina Veľká Británia Systematika 338 Kategória publikačnej činnosti ADE Číslo archívnej kópie 21466 Kategória ohlasu CHOVANCOVÁ, Miloslava - SELASE ASAMOAH, Emmanuel - BANDARA WANNINAYAKE, W. M. C. Consumer behaviour and branding: a cross cultural perspective. Žilina : Georg, 2011. [182] s. ISBN 978-80-89401-58-1.
AHMED, Zafar - ANANG, Rosdin - OTHMAN, Nor - SAMBASIVAN, Murali. To purchase or not to purchase US products : role of religiosity, animosity, and ethno-centrism among Malaysian consumers. In Journal of services marketing. ISSN 0887-6045, 2013, vol. 27, no. 7, pp. 551-563.
STREHLAU, Vivian Iara - PONCHIO, Mateus Canniatti - LOEBEL, Eduardo. An assessment of the consumer ethnocentric scale (CETSCALE): evidences from Brazil. In Brazilian business review. ISSN 1808-2386, 2012, vol. 9, no. 4, pp. 103-126.
BEVAN-DYE, A.L. - GARNETT, A. - de KLERK, N. Materialism, status consumption and consumer ethnocentrism amongst black generation Y students in South Africa. In African journal of business management. ISSN 1993-8233, 2012, vol. 6 (16), pp. 5578-5586.
PILAR, Fernández-Ferrín - BELÉN, Bande-Vilela. Regional ethnocentrism: Antecedents, consequences, and moderating effect. In Food quality and preferences. ISSN 0950-3293, 2013, vol. 30, pp. 299-308.
TESAR, G. - KUADA, J. Marketing management and strategy : an african casebook. [S.l.] : Taylor & Francis, 2013. 258 p. ISBN 978-020307166-3.
Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ 
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Počet záznamov: 1