What is the value of luxury? A cross-cultural consumer perspective

Nadine Hennigs ... [et al.]

Hennigs Nadine (10%)

Wiedmann Klaus-Peter (10%)
Klarmann Christiane (10%)
Strehlau Suzane (9%)
Godey Bruno (8%)
Pederzoli Daniele (7%)
Neulinger Agnes (6%)
Dave Kartik (5%)
Aiello Gaetano (5%)
Donvito Raffaele (5%)
Taro Koyama (5%)
Táborecká Petrovičová Janka 1979- (10%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Rodríguez Santos Carmen (4%)
Jung Jaehee (3%)
Oh Hyunjoo (3%)

Psychology and marketing. Vol. 29, no. 12 (2012), pp. 1018-1034. - Hoboken : John Wiley & Sons, 2012

luxury marketing

 

spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour

 

kultúra - culture

 

medzinárodný marketing - international marketing

 

angličtina

Spojené štáty

339.138

25222

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