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Blog-effective tool in marketing communication?
Názov Blog-effective tool in marketing communication? Aut.údaje Martina Minárová, Petra Gundová Autor Minárová Martina 1973- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Spoluautori Gundová Petra 1986- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Zdroj.dok. Marketing identity 2018 : digital mirrors - part I. : conference proceedings from the annual international conference, Smolenice, 6th - 7th November 2018. S. 398-408. - Trnava Trnava, 2018 : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie ; Marketing identity 2018: digital mirrors medzinárodná vedecká konferencia Kľúč.slová spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour nástroje marketingovej komunikácie - marketing communication tools sociálne médiá - social media Form.deskr. príspevky v zborníku - proceedings papers Jazyk dok. angličtina Krajina Slovenská republika Systematika 334 Anotácia The new technologies are offering new opportunities and challenges to the companies in marketing communication. Traditional marketing communication channels are still important, but on the other hand more and more consumers continue to gain information through the social media. Nowadays, the use of social media as a marketing tool in company is not a new phenomenon. The aim of this article is to find out if blog could be effective tool of marketing communication. For the purpose of the survey, method of questioning (questionnaire research) was utilised. This article is focused on young people and their consumer behavior. The subject of the research was a sample of young people (217 respondents) because the previous results of research demonstrate that the relevance of blogging in the buying process is particularly evident among buyers under 35. Kategória publikačnej činnosti AFD Číslo archívnej kópie 45236 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ 
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