Počet záznamov: 1
Customer satisfaction in Slovak spas: Case studies of Rajecké Teplice, Piešťany and Brusno
Názov Customer satisfaction in Slovak spas: Case studies of Rajecké Teplice, Piešťany and Brusno Aut.údaje Peter Čuka, Bohuslava Gregorová Autor Čuka Peter (50%)
Spoluautori Hrončeková Gregorová Bohuslava 1982- (50%) UMBFP01 - Katedra geografie a geológie
Zdroj.dok. Turyzm. Vol. 30, no. 2 (2020), pp. 85-90. - Łódź : Uniwersytet Łódzki, 2020 Kľúč.slová prírodné liečebné kúpele - natural healing spa spokojnosť zákazníkov - customer satisfaction faktory spokojnosti - satisfaction factors Heslá geogr. Rajecké Teplice (Slovensko) Piešťany (Slovensko) Brusno (Slovensko) Jazyk dok. angličtina Krajina Poľsko Anotácia This work aims to present a customer satisfaction model using selected examples from the spa industry. Specifically, it is a presentation of the satisfaction of spa customers and visitors to the Slovak spa of Rajecké Teplice, in comparison with Piešťany and Brusno. Customer satisfaction is a multiple phenomenon which is evaluated mainly by qualitative methods. Our motivation is to draw attention to the difficulty and subjectivity of qualitative research concerning such satisfaction, especially at in-service facilities in selected Slovak spas. Customers ranked them and created a ‘top 12’, according to their importance in the subjective perception of spa environments, services, health services and attractions in terms of satisfaction. In addition, the result is a comparison of the individual satisfaction of spa customers in heterogeneous spa towns. Piešťany is the most important Slovak spa center, Trenčianske Teplice is a medium-sized spa town, and Brusno a small stagnant spa. URL Link na zdrojový dokument Kategória publikačnej činnosti ADM Číslo archívnej kópie 49266 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Odkazy PERIODIKÁ-Súborný záznam periodika 
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Počet záznamov: 1