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Protection of an "average consumer" in the digital society - European context
Názov Protection of an "average consumer" in the digital society - European context Aut.údaje Marek Švec, Andrea Olšovská, Ladislav Mura Autor Švec Marek 1984- (34%)
Spoluautori Olšovská Andrea (33%)
Mura Ladislav (33%)
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ZAKHARCHENKO, Artem - PERACEK, Tomas - FEDUSHKO, Solomiia - SYEROV, Yuriy - TRACH, Olha. When fact-checking and 'BBC standards' are helpless : 'fake newsworthy event' manipulation and the reaction of the 'high-quality media' on it. In Sustainability. ISSN 2071-1050, 2021, vol. 13, no. 2.
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MADLEŇAK, Adam. Geolocation services and marketing communication from a global point of view. In SHS web of conferences : the 20th international scientific conference globalization and its socio-economic consequences 2020, Žilina, 21st-22nd October 2020. ISSN 2261-2424, 2021, vol. 92, art. no. 02040, pp. 1-8.
MADLEŇAK, Adam. Performance assessment of cluster management with regard to the planning of the human resources development concept and marketing communication. In 13th international scientific conference on reproduction of human capital - Mutual links and connection (RELIK), 05th-06 November 2020. Prague : Oeconomica publishing house, 2020. ISBN 978-80-245-2394-1, pp. 357-366.
MADLEŇAK, Adam. Social media as an opportunity for S-commerce development at the time of Covid-19 pandemic. In Marketing identity : Covid-2.0. Trnava : University of Ss. Cyril and Methodius in Trnava, 2020. ISBN 978-80-572-0107-6, pp. 397-404.
MACHOVÁ, Renáta - AMBRUS, Rebeka - ZSIGMOND, Tibor - BAKÓ, Ferenc. The impact of green marketing on consumer behavior in the market of palm oil products. In Sustainability (Switzerland). ISSN 2071-1050, 2022, vol. 14, no. 3, pp. [1-25].
BACIK, Radovan - KMECO, Lubomir - RICHARD, Fedorko - OLEAROVA, Maria - RIGELSKY, Martin. Marketing instrument of improving hotel management service : evidence of Visegrad group countries. In Marketing and management of innovations. ISSN 2218-4511, 2019, no. 1, pp. 208-220.
RAFAJOVA, Lucia - PAFCO, Martin - MAZAK, Michal. Reproduction of the human capital : case study from Slovakia. In Reproduction of human capital - mutual links and connections : 10th international scientific conference (RELIK 2017), Prague, 09th-10th November 2017. Prague : University of economics and business, Oeconomica publishing house, 2018. ISBN 978-80-245-2238-8, pp. 404-413.
MUSOVA, Zdenka - MUSA, Hussam. Environmental responsibility in marketing activities of companies. In IMES 2017 : proceedings of the 5th international conference innovation management, entrepreneurship and sustainability, Prague, 25th-26th May 2017. Praha : Oeconomica, 2017. 461 s. ISBN 978-80-245-2216-6.
HLADÍKOVÁ, Vladimíra - MADLEŇÁK, Adam. Sharenting on social networks as an ecological form of presentation of the visual content exposed to the influence of groundswell. In Danube. ISSN 1804-6746, 2023, vol. 14, no. 2, pp. 89-106.
HLADÍKOVÁ, Vladimíra - MADLEŇÁK, Adam. The infodemic era: understanding social media communication amidst technological interference. 1. vyd. Budapest : Wolters Kluwer, 2023. 129 p. ISBN 978-963-594-293-0.
Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ 
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