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Mapping the wood colour preferences among potential customers

  1. NázovMapping the wood colour preferences among potential customers
    Aut.údajeMariana Sedliačiková, Patrik Aláč ... [et al.]
    Autor Sedliačiková Mariana (30%)
    Spoluautori Aláč Patrik (30%)
    Moresová Mária 1992- (30%)
    Sedliačik Ivan 1975- (10%) UMBEF04 - Katedra financií a účtovníctva
    Zdroj.dok. Acta Facultatis Xylologiae Zvolen. Roč. 63, č. 2 (2021), s. 163-173. - Zvolen : Technická univerzita vo Zvolene, 2021
    Kľúč.slová drevo - wood   farby - farba - colors - colours   empirický výskum - empirical research   preferencie zákazníkov  
    Form.deskr.články - journal articles
    Jazyk dok.angličtina
    KrajinaSlovenská republika
    AnotáciaThe knowledge of the requirements and specifications of the current, as well as potential customers, is a necessary condition for the successful operation of enterprises in the market. The goal of this paper is to map and monitor the preference of Slovak customers for colour of wood products. The mapping of the interest in the wood colour among potential customers was carried out using the interrogating method in the form of a questionnaire. The research results were evaluated descriptively and graphically. Respondents stated that they were most affected by quality when buying wood products. Another result is that the respondents focus on domestic rather than tropical woody plants. Although tropical woods are becoming popular since they have a very attractive colour. Most respondents, specifically 80%, focus on the natural colour of wood. Respondents prefer mainly brown matt colours with a distinctive grain, followed by white and grey colours. A smaller number of respondents choose bla
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    Kategória publikačnej činnosti ADN
    Číslo archívnej kópie51283
    Kategória ohlasu BEKHTA, Pavlo - KRYSTOFIAK, Tomasz - LIS, Barbara - BEKHTA, Nataliya. The impact of sanding and thermal compression of wood, varnish type and artificial aging in indoor conditions on the varnished surface color. In Forests. ISSN 1999-4907, 2022, vol. 13, no. 2, pp. 1-24.
    SLABEJOVÁ, Gabriela - VIDHOLDOVÁ, Zuzana - ŠMIDRIAKOVÁ, Mária. Change in the colour of transparent surface finish on hydrothermally treated wood. In Acta facultatis xylologiae Zvolen. ISSN 1336-3824, 2023, vol. 65, no. 1, pp. 45-56.
    VIDHOLDOVÁ, Zuzana - SLABEJOVÁ, Gabriela - ŠMIDRIAKOVÁ, Mária. The colour difference of transparent surface finish on hydrothermally treated beech wood in the interior. In Annals of Warsaw university of life sciences SGGW. Forestry and wood technology [online]. 2023, no. 122, pp. 89-98 [cit. 2024-07-09]. ISSN 2719-6518. Dostupné na: https://doi.org/10.5604/01.3001.0053.8672
    MAO, Yongchun - LI, Puhong - HAO, Pingting. The effects of wooden furniture color, floor material, and age on design evaluation, visual attention, and emotions in office environments. In Buildings. ISSN 2075-5309, 2024, vol. 14, no. 6, pp. 1-16.
    Katal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Báza dátxpca - PUBLIKAČNÁ ČINNOSŤ
    OdkazyPERIODIKÁ-Súborný záznam periodika
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