Počet záznamov: 1
Corporate environmental responsibility as a source of sustainable competitive advantage
Názov Corporate environmental responsibility as a source of sustainable competitive advantage Aut.údaje Jana Hroncová Vicianová Autor Hroncová Vicianová Jana 1985- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Zdroj.dok. Marketing identity : new changes, new challenges : conference proceedings from the annual international scientific conference "Marketing identity 2021: new changes, new challenges", Trnava 2021. S. 244-255. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2021 ; Marketing identity 2021: new changes, new challenges medzinárodná vedecká konferencia Kľúč.slová competitive advantages eko-inovácie - eco-innovations environmentálna zodpovednosť - environmental responsibility podniky - business enterprises environmental technologies Form.deskr. príspevky v zborníku - proceedings papers Jazyk dok. slovenčina Krajina Slovenská republika Anotácia Corporate environmental responsibility in business practice should focus mainly on limiting negative impacts on the environment, investing in environmental technologies and evaluating the environmental performance of the company. Within this context, it represents a constraint for many small and medium-sized enterprises, which represents an increased expenditure in its implementation, but on the other hand, it highlights the importance of ensuring sustainable management and, at the same time, brings economic effects in the form of increased efficiency and effectiveness of product production, growth in the competitiveness of the enterprise, employment, productivity and, ultimately, the financial performance of the enterprise, which can be considered as a source of sustainable competitive advantage. The article presents the results of its own research, analyses and evaluates the application of selected elements of environmental responsibility in small and medium-sized enterprises in Slovakia and identifies potential sources of competitive advantage for the enterprise. URL Link na plný text Kategória publikačnej činnosti AFD Číslo archívnej kópie 51452 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ 
článok
Počet záznamov: 1