Počet záznamov: 1
Place marketing, public and nonprofit marketing: case studies
Názov Place marketing, public and nonprofit marketing: case studies Aut.údaje Anna Vaňová, Katarína Vitálišová, Kamila Borseková Autor Vaňová Anna 1965-
Spoluautori Vitálišová Katarína 1985-
Borseková Kamila 1984-
Vyd.údaje Banská Bystrica : Publishing house of the Matej Bel University in Banská Bystrica - Belianum : Univerzita Mateja Bela, Ekonomická fakulta , 2017. - 98 s. : obr., tab., 25 cm ISBN 978-80-557-1313-7 Poznámka Jazyková mutácia: Prípadové štúdie z marketingu územia, z verejného a neziskového marketingu. Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum, 2017. ISBN 978-80-557-1297-0. - Bibliografické odkazy Ďalšie variantné názvy Place marketing, public and non-profit marketing: case studies Kľúč.slová marketing územia - territory marketing neziskový marketing - nonprofit marketing marketing verejných služieb marketingová komunikácia - communication in marketing - marketing communication vysokoškolské skriptá marketing miesta - place marketing public marketing university textbooks Jazyk dok. angličtina Krajina Slovenská republika Systematika 332.146 334.012.46:658.8 334.012.33:658.8 658.8:316.77 (075.8) URL Plný text dostupný vo Virtuálnej študovni UMB Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xkni - KNIHY Počet ex. 34, z toho voľných 33, prezenčne 1 
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