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Uplatnenie spoločensky zodpovedného podnikania v praxi
Title Uplatnenie spoločensky zodpovedného podnikania v praxi Author info Jana Vicianová Author Hroncová Vicianová Jana 1985- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Scientia Iuventa 2010 : proceedings of reviewed papers from international scientific conference of PhD. students. S. [1-14]. - Banská Bystrica : Univerzita Mateja Bela, 2010 / Ščepková Eva ; Bárdošová Lucia ; Mišániová Marta 1984- ; Scientia Iuventa 2010 international scientific conference of PhD. students Keywords spoločenská zodpovednosť podnikov - corporate social responsibility - CSR zainteresované strany - zainteresované subjekty - stakeholderi - stakeholders CSR concepts CSR principles Language Slovak Country Surinam systematics 658 Annotation Corporate social responsibility of companies is an essential part of effectively running and affluent society. The Corporate Social Responsibility (CSR) is not only management complement but is an important component of character and culture of company management. The aim of the Corporate Social Responsibility is to create the conditions of sustainable development in economic, financial, social and environmental area and to take the responsibility for it. The thesis deals with the corporate social responsibility concept and its implementation into the specific company. The company realizes some activities accordance with principles corporate social responsibility, but has not a strategy CSR. The aim of the article is basically on the analysis of current state of CSR implementation in the selected company, the objective of the thesis is to suggest process of CSR implementation into the company practice. Public work category AFH No. of Archival Copy 16543 Repercussion category MUSOVÁ, Zdenka - POLIAČIKOVÁ, Eva. Spoločensky zodpovedný marketing ako súčasť zodpovedného správania v podnikaní. In Economic, social, environmental and legislative aspects of the corporate social responsibility I : proceedings of papers from international scientific conference, Banská Bystrica, 13. október 2011 [CD-ROM]. Banská Bystrica : Univerzita Mateja Bela, 2011. ISBN 978-80-557-0268-1, s. [1-8].
FRAŇOVÁ - MOJŽITOVÁ, Silvia. Analýza inovačných aktivít malých a stredných podnikov v Banskobystrickom kraji. In Contemporary Challenges in Management II. : zborník z medzinárodnej vedeckej konferencie, Banská Bystrica, 26. 11. 2010. Banská Bystrica : Univerzita Mateja Bela, 2011. ISBN 978-80-557-0145-5, s. [1-10].
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (1) - PUBLIKAČNÁ ČINNOSŤ 
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