Počet záznamov: 1  

Social media in the presidential election campaign: Slovakia 2019

  1. NázovSocial media in the presidential election campaign: Slovakia 2019
    Aut.údajeMária Murray Svidroňová, Alena Kaščáková, Gabriela Bambušeková
    Autor Murray Svidroňová Mária 1985- (50%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja
    Spoluautori Kaščáková Alena 1964- (40%) UMBEF05 - Katedra kvantitatívnych metód a informačných systémov
    Bambušeková Gabriela (10%)
    Zdroj.dok. Administratie si Management Public. No. 33 (2019), pp. 181-194. - Bucharest : Bucharest University of Economic Studies Publishing, 2019
    Kľúč.slová sociálne médiá - social media   sociálne siete - social networks   predvolebné kampane   prezidenti - presidents   politický marketing - political marketing  
    Form.deskr.príspevky v zborníku - proceedings papers
    Jazyk dok.angličtina
    KrajinaRumunsko
    AnotáciaSince its origin, social media have been perceived as a place of self-expression and freedom of opinion. Social media, especially Facebook, are considered a powerful tool for various public administration activities that do not relate only to informing citizens, but also having them participate in decision-making and municipality governance. Nowadays, social media are also used in the marketing of a person or political party. This paper deals with the position and tasks of social media in the 2019 presidential election campaign in Slovakia. The article is based on an analysis of the Facebook pages and profiles of all 15 candidates for the post of President of the Slovak Republic. The research was carried out in the months of September 2018 – March 2019 using a special tool for analyzing Facebook pages called Facepager. We analysed number and type of posts and interactions (i.e. number of likes and shares) for the candidates by calculating so called interaction rate. Using basic statistical methods, we have confirmed the relevance and importance of using social media in the presidential election campaign. The paper also suggests some steps for better election campaigns – municipal, regional, national or even European Union election campaigns, showing the big potential of social media in political marketing
    Kategória publikačnej činnosti ADM
    Číslo archívnej kópie46740
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    ZUMOFEN, Raphaël - MABILLARD, Vincent - PASQUIE, Martial. Social media use in Central and Eastern European cities : defining local government-citizen relationships through phases. In NISPAcee journal of public administration and policy. ISSN 1337-9038, 2023, vol. 16, no. 1, pp. 232-253.
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    Katal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Báza dátxpca - PUBLIKAČNÁ ČINNOSŤ
    OdkazyPERIODIKÁ-Súborný záznam periodika
    nerozpoznaný

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Počet záznamov: 1  

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